Team Renegade presents an innovation called the Sat Visarjan Rath to address the problem of water pollution caused by the Ganesh Visarjan festival. The Rath (truck) carries clean water in tanks to immerse idols instead of using river water. This creates a positive attitude while still respecting religious sentiments. Benefits include cleaner lakes and water, as well as reduced traffic. The innovation scores highly based on Prahlad's Sandbox parameters. Moving forward, the idea could be scaled up nationally and applied to other festivals to further reduce pollution from idol immersions in a respectful manner.

1. Innovation 4 – Sat Visarjan Rath
Case Study
By
Team Renegade
Arpita Sahoo | Jagriti Chhateja
Sneha Chaturvedi | Noor Salam Khan
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2. Preface
Greetings from Team Renegade!!!
We would like to take this opportunity to thank Road2Ideas Team for
providing this wonderful opportunity…
We appeal you to “Go Green” with Road2Ideas 2012 and request you not to
print this Case Study unless really needed.
Our presentation theme symbolizes our spirit of “Go Green” Initiative and we
request you to read “Go Green Tip” on Thank You Slide 
Cheers
Team Renegade
Team Renegade
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3. Meet the Innovator
Innovation was brought
about by the local Rotary
Club
They enjoyed the support
of the industry
Now, the Government is
also trying to help
Innovator – Dr. Arjun Singh Mehta
Radio Partner – 92.7FM
also help in promoting this
new culture
Team Renegade
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4. Understanding the Need
Ganesh Visarjan
Pollutes water bodies
The idols are of non-
as idols, flowers, diyas,
degradable material.
etc are put in the
Toxin Colurs are used.
water
The practice cannot be
stooped as it would
Water becomes sceptic
hurt the religious
sentiments of people
Team Renegade
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5. Understanding the Problem
Team Renegade
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6. Innovation – Business Plan
• A Rath is used for visarjan
of idols. This rath (truck)
carries clean water in
tanks.
• This has created a
positive attitude in
people’s minds as instead
of using dirty river water,
clean water is used for
immersion.
Team Renegade
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7. Innovation – Other Aspects
While immersion,
 All cloth & decoration is
removed and sent for solid
recycling or disposal
 POP of idol gets dissolved
in water and is disposed off
 Toxic chemicals are
processed/purified with the
help of industrial partners
and accordingly disposed
Team Renegade
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8. Innovation - Evaluation
Benefits to Stakeholders
Government: Public: People Living Companies:
1.Better 1. Clean Lakes Near the Lake 1. CSR Activity
Environment 1. Healthy &
2. Better 2. Better
Clean
Environment Environment to
Environment
3. Adoption of work in
to live in
Eco-friendly 2. Lesser Work
habits in lceaning up
4. Cleaner Water the water
Team Renegade
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9. SWOT Analysis
Strengths: Weakness:
> Simple Solution > Some very rigid religious followers might not gree
> Does not interfere with religious sentimements to immerse idols in a water tank
> Water is treated and solids are treated; helps
reduce water pollution
> Reduced Traffic as traffic goe sto people’s home
there is lesser traffic on the roads
Opportunity: Threats:
> The method can be scaled up for all of India > As the number of people celebrating the festival
> Similar methods can be used for immersion for other and bringing idols is increasing, managing the scale
festivals as well of the operation will be a problem in years to come
> The success of the Rath shows that people are willing
to switch to eco-friendly ways if their sentiments are
taken care of
Team Renegade
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10. Stage I – Table Analysis
Rating the innovation on a scale of 0 to 5 (5 being the highest score) on each of the
parameters outlined in the sandbox, the self assessment scores are:
Team Renegade
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11. Stage II - C.K. Prahlad’s Sandbox
HIGH
HIGH HIGH
HIGH
HIGH
HIGH
Team Renegade
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12. What’s the way forward
 The step is being taken forward in other cities as well for eg. Pune, Bangalore, etc.
But the spread of the idea needs to be m ore in states where the festival is
celebrated on a high scale.
 Instead of Raths being employed, one can attempt to use only a section of the river
for the immersions. This section of the river can be treated before it is mixed with
the remaining water. This will help combat the reluctance of people who are
uncomfortable with the idea of immersions in a Rath
 Create artificial lakes for idol immersion
 This method of immersion should be used for all festivals where idols are immersed
eg. Nau Durga in Bengal.
 Social media like FB, etc can be used for spreading awareness
 Encourage companies to adopt lakes as part of their CSR activity
Team Renegade
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13. Thank You
Go Green Tip :
Turn off your computer completely at night. 
Team Renegade
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