1. Cradle Fund Sdn Bhd
Workshop
Designing Profitable Business Models
Date: 22nd and 23rd March 2012
Location: Plug and Play
This is a Free Business Workshop sponsored by Cradle Fund Sdn Bhd

2. Programme Introduction
In rapidly changing technology and business environments, Entrepreneurs can no longer build successful
companies based on existing, traditional or old business models. The idea that what worked earlier will
continue to work forever, is outdated and dangerous thinking.
Unique and creative business models have the ability to change an entire industry and make new entrants
hugely successful and profitable, while incumbents die a slow and painful death. This is proven where new Apple
iPhone and Google Android phone business models have made them the leaders in the mobile phone industry
beating former market leader Nokia; while in software Salesforce.com devised a creative business model to dethrone
the former leader in CRM technology Siebel Systems.
Sadly, most Malaysian companies don‟t even understand Business Models and tend to follow the crowd by copying
or adopting the business models of their closest competitors, and hence have to compete with them on the same
playing field, often failing to entice customers or just barely surviving on a day-to-day basis. New Business Models
are critical to compete more successfully, to offer better value and to gain exceptional margins of
profitability.
This is a 2-Phase Intensive Program incorporating a „Business Model Pitch” created to help you improve your
business prospects and create a more profitable business model. It is an action oriented programme that
involves your management team in planning for the future success of your business. You will discover new
and unknown business models and you may just uncover a model that will help your business to create a
powerful new direction towards more profitable growth.
CGP logo is Copyright of Cradle Fund Sdn Bhd 2011
The Proficeo logo and Content is Copyright of Proficeo
Consultants Sdn Bhd 2011

3. Programme Facilitator and
Target Audience
Your Facilitator & Trainer:
Dr.V. Sivapalan PhD Who is this Programme for:
• Dr. Siva has more than 27 years of • Companies that believe they have
entrepreneurial experience and the potential for growth but not sure
holds a PhD in Venture Capital how to get there
studies from University of
Edinburgh, Scotland • Management teams that are
progressive, innovative and willing
• He has trained and coached more to learn new ideas
than 300 companies and is an
active Mentor and Advisor for Tech • Companies operating in a highly
companies competitive market and are fed-up
. of competing on price
CGP logo is Copyright of Cradle Fund Sdn Bhd 2011
The Proficeo logo and Content is Copyright of Proficeo
Consultants Sdn Bhd 2011

4. Programme - Day 1
Duration: One Day | Workshop
The programme begins with one (1) day of intensive knowledge sharing session following by
workshop exercises. Participants will be involved in Business Model (BM) creation and
execution using the concept of the ‘Business Model Canvas’.
In this one-day session, participants will:
Learn how to describe, challenge, and design profitable business models
Appreciate powerful examples of innovative business models, such as Salesforce.com,
Apple iPhone/iPod, and many more
Explore different business models to boost future growth
Identifying the range of potential activities not addressed by your current model but which
may present new opportunities for your business to capture.
(Note: The Business Model Canvas was developed by Alex Osterwalder. Further information
can be found in the book “Business Model Generation” by Alex Osterwalder and Yves
Pigneur, 2010, Wiley publications.)
CGP logo is Copyright of Cradle Fund Sdn Bhd 2011
The Proficeo logo and Content is Copyright of Proficeo
Consultants Sdn Bhd 2011

5. Programme - Day 2
Duration: Day 2| Business Model Canvas Pitch
In preparation for Day 2, participants will be given the opportunity to review your own BM and
to prepare a pitch of your company’s Business Model Canvas.
You will be required to prepare a 10-minute pitch presentation as homework for Day 1.
Format of Business Model Canvass Pitch
Each company will be given 10 minutes to present their own company‟s BM Canvas to a
panel of coaches who will then give them their input and feedback on improving their
business model.
All participants will participate in a group environment and will be asked to score the pitches
thereby enabling a special mode of learning by pitching and scoring.
Group discussions on key learning from the pitching and scoring session will be held in the
afternoon.
Pitching is voluntary but highly recommended.
CGP logo is Copyright of Cradle Fund Sdn Bhd 2011
The Proficeo logo and Content is Copyright of Proficeo
Consultants Sdn Bhd 2011

6. Coaching Testimonials
Proficeo provided priceless material and guidance in a short time frame, which
translated to immediate tangible results for our company. The outcome superceded
our own expectations!
“Proficeo‟s session was indeed thought
~ Free Alliance Sdn Bhd provoking and engaging plus it got
entrepreneurs like myself to really think about
The best testimonial speaks for itself. We the business that we were in. It was an
returned to pitch to our VC for the second Entrepreneur‟s reality check and tested the very
time and the overall presentation achieved foundation that business was built on.”
more impact. Thanks to your great
mentorship. This will be the best value
proposition for Proficeo.
~ Trix Technologies SB
~ TechEye

7. Terms of Participation
IMPORTANT NOTICE : PLEASE READ THE INFORMATION SET 2. INFORMATION AND DATA
OUT BELOW.
This programme is part of the Coach and Grow Programme (CGP), a Participation in this Programme, especially the pitching session will
coaching programme managed by Cradle Fund Sdn Bhd (Cradle). require you to present information and other data regarding your
Cradle has appointed Proficeo Consultants Sdn Bhd (“Proficeo” or “We” business. Unless we have been specifically informed by you, all such
or “Us”) to conduct the Business Models Programme (“the Programme”). data shall not be considered or deemed Confidential Information.
We hereby wish to alert and notify you that this programme is developed
and owned by Proficeo and that your participation is subject to the terms
3. NO GUARANTEES
contained herein. By attending and participating in this programme, it is
deemed that you have read, understood and agree to be bound by the
This programme and the content and advise provided to you and
terms herein.
your company is on an "as is" and "as available" basis and is based
NOTICE ON INTELLECTUAL PROPERTY on information provided by you to us during the course of the
programme. All such content and advise is meant to be used as a
The framework and modules of this Programme and the slides, general guide only and we provide no guarantees in relation to
materials, workshop exercises and other coaching materials included in success or failure of your venture as a result of use of the content
this programme (collectively referred to as the “CONTENT”) have been and advise.
developed by Proficeo and is the Intellectual Property of the company.
Your participation in this Programme does not in any way intend to or Under no circumstances will we or Cradle be liable for any form of
transfer any copyright or other rights of proprietary nature in the damages including general, special, direct, indirect, incidental,
CONTENT to you and Proficeo shall at all times retain full rights in and consequential, punitive or any other damages (including, without
to the CONTENT. limitation, lost profits or business interruption) of any kind whether in
an action in contract or negligence arising or relating in any way to
Kindly note that you are not permitted to copy, modify, make copies, the provision of advise and content pursuant to the programme.
share, make available or create derivative works from the Content or
use the Content in a manner that would constitute an infringement of
Intellectual Property.
However, please note that Alex Osterwalder and Yves Pigneur
developed the „Business Model Canvas‟. Further information can be
obtained from their book „Generating Business Models‟, 2010, Wiley &
Sons Publications.
CGP logo is Copyright of Cradle Fund Sdn Bhd 2011
The Proficeo logo and Content is Copyright of Proficeo
Consultants Sdn Bhd 2011

8. Leaders in Entrepreneurship Training and Coaching.
Shaping your entrepreneurship journey with real life experiences of successes and failures.
Proficeo Consultants are in the business of helping entrepreneurs achieve more from their
ventures. Our work is defined by the success of entrepreneurs we have coached and trained
in our programmes. Proficeo‟s methodologies emphasize a hands-on approach that is
developed from real world entrepreneurial experiences in business. Our coaches and
associate coaches are people who have run businesses before. We have experienced both
success and failures. Proficeo Coaches draw on a cumulative experience of more than 100
years when we coach you.
www.proficeo.com