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1. Company Profile

2. the evolution
of coffee is
javita!
It’s a powerful drink. One you can have hot or cold, tall or short, with cream and sugar or
simply black. It’s nearly unmatched in global consumption, and has been one of the world’s
most traded commodities for over 300 years. It’s coffee.
Millions of people start their day with a nice warm cup, and most folks keep drinking coffee all day long—at home, in the
office, in business meetings or just out with friends. It’s consumed by more than half of the world’s population and they
do so at a rate of more than three cups a day. It’s so popular, the only beverage more consumed is water.

3. Javita is a company committed to enhancing the lives of millions of people by bringing
together two great industries—coffee and direct selling. Our vision is to become the
premier-coffee company in the direct-selling industry by offering unique, great-tasting
products and an incredible business opportunity through which we can enhance people’s
lives­­
—one cup at a time!
Javita has a unique plan to distinguish itself from everyone else. We are creating a line of
100% natural, instant gourmet coffees infused with herbs and other beneficial ingredients.
Every great-tasting cup will not only give you what you already expect from coffee,
but also provide health benefits from the herbs.
We are developing these innovative coffee blends, and combining
them with a lucrative business model for entrepreneurs looking
to diversify their income and achieve financial freedom. Our
model will revolutionize, or “evolutionize,” the coffee industry.
The name Javita is a combination of two words—“Java,”
a term used for coffee and “Vita,” the Latin word for life.
Millions of people already have coffee in their life, Javita
gives you a one-of-a-kind coffee for your life.
Let our opportunity become
your coffee for life.
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4. Why coffee?
We wake up to it, surf the Internet with it,
do business over it and cap off a night with
a simmering cup. Simply put, coffee is part
of our everyday culture. Chances are you’ve
already had a cup or two (or more!) today.
And if you haven’t, you definitely know
someone that has.
According to the coffee industry:
• Coffee is the second most consumed drink, only surpassed by water.
• Coffee is the second most traded commodity, only surpassed by oil.
• More than two billion cups are consumed daily around the world.
2
• 400 million cups are consumed daily in the U.S.

5. And there are countless benefits
to your daily cup:
Coffee helps you think.
Coffee helps You Lose Weight.
According to a recent report by the National Coffee
Association, more and more people are recognizing
the mental boost they’re getting from coffee. Studies
show it improves cognitive function, short-term
memory and concentration, so you’ll be able to
understand and process new information quickly.
Coffee, one of the most widely consumed beverages in
the world, contains a plethora of naturally-occurring
compounds, including several classes of antioxidants.
Now it appears that compounds in coffee also help
to regulate blood glucose, reduce fat production,
and enable steady weight loss.
Coffee helps you perform.
Coffee helps lower
risk of dementia.
Experts at Harvard Medical School have reported that
coffee has been shown to improve endurance in
long-duration physical activities. In a different review
of studies on caffeine and exercise, researchers found
that caffeine improved physical performance by at
least 10%.
Coffee helps ward off Stroke.
According to a study reported in “Stroke”, a journal
of the American Medical Association, “Women who
drank one or more cups of coffee were 25% less likely
to have a stroke than women who drank less than a
cup of coffee a day.”
Coffee has been linked to lower risk of dementia,
including Alzheimer’s disease. A 2009 study from
Finland and Sweden showed that, out of 1,400 people
followed for about 20 years, those who reported drinking
3-5 cups of coffee daily were 65% less likely to develop
dementia and Alzheimer’s disease, compared with
nondrinkers or occasional coffee drinker
We’ve merged an incredible and healthy product
that is already consumed by more than half the
world’s population, and combined it with an
exciting, new business opportunity for full-time
and part-time entrepreneurs.
That’s the power of coffee...
that’s the power of Javita.
3

6. history of coffee
For centuries, coffee has been a part of bringing people
together socially, for business or to discuss the day’s events.
Coffee was discovered in Eastern Africa in an area known today as Ethiopia. Locals
took the coffee across the Red Sea to trade with the Bedouins in the Arabian Peninsula.
Dutch traders passing by Arabia, eventually spread the coffee plant around the world.
Coffee made its way to the Americas in the 1700s. A French infantry captain
nurtured one small plant on a long journey across the Atlantic. Within 50 years,
this one plant, transplanted in the Caribbean Island of Martinique, became the
predecessor of over 19 million coffee bushes on the island. It was from this humble
beginning, that the coffee plant found its way to South and Central America—
the largest coffee-growing regions in the world today.
4

7. Today, the coffee industry continues to evolve. Coffee shops are in
every city and on nearly every street corner. The business continues
to grow, and now you can be a part of its future.
You have the chance to be a modern-day “coffee trader” by taking our
unique products to the billions of coffee drinkers around the world,
discovering wealth and evolutionizing the coffee industry in the process.
Would You Believe Dancing Goats?
A popular legend refers to an Ethiopian
goat herder by the name of Kaldi, who
observed his goats acting frisky after
eating berries from a bush. Curious
about this phenomenon, Kaldi tried
eating the berries himself. He found that
these berries gave him renewed energy.
News of this energy-laden fruit, and
its benefit as a magic elixir for health,
quickly spread throughout the region.
5

8. Change Your Coffee,
Change Your Life.
Javita isn’t your average cup of coffee. This is coffee evolved!
An innovative and unique formulation that harnesses the power
that coffee already offers—the health benefits, antioxidants,
“pick-me-up” and of course the flavor—AND, we have
super charged it.
We’ve evolved coffee by infusing phytonutrients into a blend of
estate-grown coffee, providing every sip with the added benefits
of health and vitality.*
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exactly what you
want from your
coffee and so
much more.

9. That’s Javita’s unique plan.
To distinguish our product from other brands—we will not only give
you great-testing coffee, but also the health benefits of natural herbs
(bacopa monnieri, gotu kola, green tea, yerba mate and garcinia cambogia)
at levels clinically shown to be effective.
We start with estate-grown South American Arabica and Robusta
coffee beans, picked at the peak of ripeness, expertly blended and
slow roasted to preserve the delicate flavors and aromas. With the
roasting complete, the beans are finely ground and begin a complex
micronization and extraction process. It has taken us a long time to
perfect this process, but it was worth it because it locks in the smooth,
rich flavors, delicate notes and freshness, so that all you have to do is
add water to enjoy the perfect cup—every time, anytime!
Our first product, simply called energy + mind, will give you more of
what you are looking for in a cup of coffee—extra energy, alertness
and mental clarity, not to mention help for that fading memory.*
Our next blend, burn + control, serves up slimming support in every
delicious cup with a natural boost to help kickstart your metabolism,
extra stamina to get you through your workout and power over your
cravings to help reveal a healthier, slimmer you!*
A high-impact product means unequaled
opportunity for you! That’s the potential.
* hese statements have not been evaluated by the Food and Drug Administration.
T
This product is not intended to diagnose, treat, cure or prevent any disease.
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10. Your Opportunity
So now that you have access to the world’s most perfect coffee, it’s your
turn to do what you do best—sit down and enjoy a cup of Javita with
your family, friends, co-workers and business contacts, and share its
lucrative once-in-a-lifetime business opportunity.
Some call it word-of-mouth marketing, others call it Social Marketing. Either way,
it’s a $120 billion industry and a distribution method used by some of the most
successful organizations in the world.
Simply put: Drink, Share, Earn.
And with Javita’s single serving, instant
coffees we’ve made sharing simple.
We need social marketers like you to take our coffees to the corners of the world! Just think
about this; you will get paid to drink and share coffee with others—what could be easier?
We don’t spend our money on expensive advertisements, TV, radio or billboards. Instead,
we rely on people just like you to spread the word. It means we reward YOU instead of
paying big ad agencies!
The Javita Compensation Plan is based on the sale of coffee to others. It’s simple to understand
and explain. It has been developed to be fair to everyone involved, and can be extremely
lucrative to those who take action. We promise, when you see our revolutionary
compensation system, you will be excited and thrilled to have joined Javita.
8

11. Some highlights of this incredible opportunity include:
• First Order Bonus
• STAR Bonus Program
• Team Development Infinity Bonus
• BMW Car Bonus
• op Enrollers’ Bonus
T
• Executive Leadership Rewards
• eam Commissions
T
• Exotic vacations, and much more!
9

12. Team
Commissions
ASSOCIATE
Rank
CONSULTANT
SUPERVISOR
M
Level
I
II
III
I
II
III
I
II
III
I
AutoShip PV
50
50
50
100
100
100
100
100
100
100
Active Legs
2
2
2
3
3
3
3
3
3
3
Total Infinity OV
200
500
1,000
2,500
5,000
10,000
15,000
20,000
30,000
40,000
OV Small Legs
80
200
400
1,000
2,000
4,000
6,000
8,000
12,000
16,000
Min 3rd Leg OV
—
—
—
—
—
—
—
—
—
—
Levels paid
1
2
3
4
5
6
7
8
9
10
% Paid by Level
4%
4%
4%
5%
5%
5%
5%
5%
5%
4%
$400
$400
$400
$500
q Direct Sales Profits
The amount earned based on sales of product at retail price versus
Member wholesale pricing.
w Personal Customer Commissions
e First Order Bonus
All volume attached to purchases made by your personal customers
helps you earn Personal Customer Commissions. It also helps you
qualify for your rank, and is paid in unilevel team commissions.
The First Order Bonus allows a Member to earn immediate weekly income. The
bonus is paid to the Enroller and is based on their new Member’s first product
order. The First Order Bonus is paid on a Weekly Pay Cycle, which begins and
ends at midnight each Sunday night. Payment is made the following Monday.
t Top Enrollers’ Bonus
y STAR Bonus Program
i Team Commissions
o Diamond Global Infinity Bonus
Be one of Javita’s Top Enrollers each month and earn a special bonus for
your efforts. The Top Enrollers’ Bonus based on the total commissionable
volume in your personally enrolled Members’ first order. The Top Enroller’s
Bonus is paid monthly. Any ties are broken based on the number of
personal Member and Customer enrollments during the month.
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The STAR Bonus is a special bonus reserved for Members who become
STARs. The STAR Bonus Program is paid as part of our Monthly Bonus
Cycle. The STAR Bonus consists of two percent (2%) local net country
commissionable volume.
Javita Members earn Team Commissions from the volume created by product
All Diamonds qualify monthly to earn the Diamond Global Infinity Bonus.
sales generated throughout your Member organization. Javita’s Compensation
The bonus consists of one percent (1%) of global net commissionable
Plan is a unilevel system. This means that each active Member in your organization volume, and is shared among all qualifying Diamonds.
creates a level, and Members earn a percentage on each level. The higher a
Member becomes in rank, the more levels on which you earn commissions.
Javita’s Team Commissions pay up to 15 levels.

13. OR
MANAGER
DIRECTOR
DIAMOND CLUB
III
I
II
III
I
II
III
Dia
Blue
R. Blue
100
100
100
100
100
100
100
100
100
100
100
100
100
3
3
3
3
3
3
3
3
3
3
3
3
3
30,000
40,000
50,000
60,000
80,000
100,000
150,000
200,000 250,000 500,000
1M
2M
3M
12,000
16,000
20,000
24,000
32,000
40,000
60,000
80,000
100,000 200,000
400,000 800,000
—
—
—
—
—
—
—
10,000
20,000
30,000
40,000
50,000
100,000
9
10
11
12
13
13
13
14
14
14
15
15
15
5%
4%
4%
4%
4%
4%
4%
4%
4%
4%
4%
4%
4%
$400
$500
$500
$500
$600
$600
$600
$800
$800
$800
$1,000
$1,000
$1,000
2
3
$10,000
$20,000
Black R. Black Crown
1.2M
BMW Car Bonus
Shares
r Team Development Infinity (TDI) Bonus
The Team Development Infinity (TDI) Bonus is based on the sale of products
of every Business Pack. The Bonus is available to all Members who join with
a qualifying business pack. It is earned by Members who achieve the rank of
Consultant or above. The TDI Bonus of up to $100 can be earned on every
Business Pack sold within your organization.
4
6
8
Diamond Global Infinity Bonus
$30,000
$40,000
10
$50,000 $100,000
Diamond Rank Advancement Bonus
Maintain rank for 3 months.
u BMW Car Bonus
Javita Members are hard-working entrepreneurs, building a better life
(and lifestyle) for themselves and their families. To show our appreciation
for their efforts, we developed the BMW Car Bonus Program. By reaching
the level of Supervisor or higher in the Javita Compensation Plan a Member
is eligible for a monthly Car Bonus of up to $1,000.
a Diamond Rank Advancement Bonus
The Rank Advancement Bonus is provided to recognize a Member’s hard work
in building their organization. The bonus is based on ranks attained. Members
have the potential to earn up to $250,000. To qualify, you must have enrolled
with (or upgraded to) a qualifying business pack.
Income and earnings with Javita are not guaranteed and are a direct result of individual effort,
commitment to success and other sound business practices. Results may vary considerably.
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14. Changing Lives
One Cup at a Time
We believe that every person has the right to live a great life—to be happy,
healthy and free to make choices. Life, after all, is a series of choices,
and becoming a Member of Javita is one of those smart decisions.
Better still, your Javita Membership allows you to enjoy the best of what life has to offer—time freedom,
financial independence, the dream of owning your own business AND great-tasting coffee.
Javita was started by a team of people who love coffee and who believe in the direct-selling style of distribution.
The team has more than 100 years of direct-selling industry experience and many more years in traditional
business. We have grown successful companies in the U.S. and abroad, and have created Javita to provide a
long-term “home” for people interested in a part-time or full-time business opportunity.
Recognizing the power of the billion-dollar consumer coffee market, we’ve evolved our product to offer everything
you want in your cup and more. We have coupled this product with a business opportunity that gives everyone
the ability to be successful. Together, we will become the premier-coffee company in the direct-selling industry.
Our mission is to create a successful global business,
based on a foundation of integrity, honesty and
teamwork, with a commitment to everyone’s success.
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15. JAVITA.COM • 855-JAVITA-1

16. © 2013 Javita Inc. 10001-0413
JAVITA.COM • 855-JAVITA-1