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Case Solution for Reggs

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Case Solution for Reggs

  1. 1. Case Background Low Price Bakery Products Strong Supply Chain Poor economic growth in the operating country Less Focused on Customer Service
  2. 2. 1 2 3 4 5 Value Chain Analysis Raw Materials Strong Purchasing Power Low Price of Raw Materials Sophisticated Stock Management Operations Low Skilled Labor Automation Delivery Customer Acquisition Customer Retention Smooth Operations Less Customer Because of Limited Seats Free Press Advertising to Attract Customers Own Delivery Fleet Poor Customer Service No System for Customer Feedback
  3. 3. Raw Materials Operations Delivery Least Market Research Customer Acquisition No proper channel for receiving customer complain Customer Retention Weakness of Value Chain
  4. 4. Activity Enabling Low Prices Raw Materials Low Price Operations Low Labor Cost Delivery Least Transportation Costs Customer Acquisition Free Advertising Customer Retention Least Cost in Customer Service Low Cost Low Price of Goods
  5. 5. Poor Economic Growth, Less Purchasing Power Losing Existing Customers Moderate Skilled People will Lead to Higher Cost Leaving Existing Supply Chain Advantage Shortcomings of the Strategy
  6. 6. Problem Statement MARKETING MYOPIA Focusing More on the Product, Less on the Customer Experience
  7. 7. Recommendation EXISTING SUPPLY CHAIN WITH BETTER CUSTOMER SERVICE Employee Training For Better Customer Service Increasing Counters In High-street Shops Local customer research done by nearby shops
  8. 8. 3. “Privilege Card” For Regular Customers IMPLEMENTATION 1. Employee evaluation by customers opinion 2. Employing a customer service manager for every region

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