This document discusses social media strategies for a business conference in 2012. It provides examples of how different social media platforms like Facebook, Twitter, YouTube, and blogs can be used to connect with audiences, share content, and promote events and organizations. Specific tips are given around using each platform, such as posting structured updates, personal content, polls and competitions on Facebook or curating top Twitter feeds to follow.

1. ALL THINGS
SOCIAL
MEDIA!
BOSS CONFERENCE 2012
Tucson, Arizona

2. RECENT LEARNING LESSONS
Seek and share
silent success
stories
Speak with your
audience…not at
them
Consistency is key

3. FACEBOOK VS TWITTER
PAST ---------------------------------------------- FUTURE

4. FACEBOOK
GET CONNECTED WITHIN

5. FACEBOOK
RECOGNITION

6. FACEBOOK
THE “FACE” IN “FACEBOOK”

7. FACEBOOK
GOAL = INTERACTIONS

8. FACEBOOK
GOAL = INTERACTIONS

9. FACEBOOK
 Structured Posts
 Personalized
Voice
 Competitions
 In real time
 Polls
 Insights

10. TWITTER
GET CONNECTED BEYOND

11. TWITTER
TIME MAGAZINE’S TOP 140 BEST FEEDS
@HRBlock
"Not required to file a tax return? Here are 6
ARE YOU ways it may pay to file
FOLLOWING? anyway. http://bit.ly/gmcsad #taxes"
@FBLA_National
@CTSOnews @southwestair
"@chrisnyder Sounds like you had an
@WyoEdu interesting flight! Was this your Flight
@GaDOEnews Attendant? His name is
@azedschools Max: http://cot.ag/gyLSMC "
@usedgov @zappos
@UtahGov "This still gets me a little teary -eyed: City
council votes for Zappos to take over Las
Vegas City Hall: http://bit.ly/dTwBnl "

12. HOOTSUITE

13. HOOTSUITE

14. YOUTUBE
www.youtube.com
/azfbla
 Promo Videos
 Flashbacks
 State Of ficer
Videos
 Holiday Greeting
 Chapter Videos
 History (2006)

15. LINKEDIN

16. SLIDESHARE

17. FOURSQUARE

18. QR CODES

19. ONLINE BLOGS & NEWSLETTERS
GEORGIA FBLA
Chapter News
www.gafbla.org

20. ONLINE BLOGS & NEWSLETTERS
NEVADA FBLA
Online Blog
www.nevadafbla.org

21. ALL THINGS
SOCIAL
MEDIA!
Danielle Tolentino Tuason
statedirector@nevadafbla.org