This document contains a survey for businesses to provide information about developing a marketing plan through CAPBuilder Network. It asks questions about the business's products/services, target customers including demographics and location, competitors, pricing, customer service, strengths/weaknesses, sales and advertising channels, and potential networking organizations. The survey aims to gather key details about the business to help create an effective marketing strategy.

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CAPBuilder Business Marketing Plan Development Survey
Instructions
Answer questions as they relate to you. For most answers, check the boxes most applicable to you or fill
in the blanks.
Please provide the following
First Name
Last Name
Company
Zip
Email
Website
Questions
1. Briefly describe the products/services your business sells. (list the product/service and any special
features)
2. What is the age range of your target customer?
(Select all that apply)
 0-9
 10-15
 16-25
 26-36
 37-50
 50 +
3. What is the gender of your target customer?
 Male
 Female
 Other:

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4. What is the income level of your target customer?
(Select all that apply)
 0-20,000
 21,000-31,000
 32,000-50,000
 50,000-100,000
 100,000 +
5. Where does your target customer live?
6. Who does your target customer buy from now?
7. Who are your competitors?
8. How are their prices compared to yours?
9. How is their customer service compared to yours?
10. What do your potential customers think of them?
11. What is their greatest strength?
12. What is their key weakness?
13. What will your business specifically do to beat the competition?
14. Check all of the ways that you plan on selling in your business.
(Select all that apply)

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 From a Store
 Flea Markets
 One on One
 Door to Door
 Direct Mail
 Cold Calls
 Radio Ads
 School Fair
 Street Vendor
 Telephone Sales
 By Appointment
 Catalog
 From your Home
 Newspaper Ads
 Television Ads
 Group Sales
 Internal Sales Team
 In Another Store
 Commissioned Marketers
15. Check all the ways you plan on advertising your business.
(Select all that apply)
 Business Cards
 Word of Mouth
 Flyers
 Posters
 Billboards
 Radio Ads
 Newspaper Ads
 Magazine Ads
 Television Ads
 Cable Ads
 Yellow Pages
 School Paper
 Web site
16. List organizations you could join to help you meet people and network?