Business plans and pitches

1. Start, Run & Grow Your Business
Plans and Pitches
The slide decks provided to instructors as part of the Start, Run & Grow Your
Business curriculum, created by Tim Berry, are licensed under a Creative
Commons Attribution 4.0 Unported License.
This license gives instructors the right to share, remix and make commercial use
of the slide decks, with proper attribution to Tim Berry, the curriculum author.

2. Start, Run & Grow Your Business
Plans and Pitches
■ Fundamentals
■ The Heart of the Plan
■ Flesh and Bones
■ Dressing and Growing

3. Start, Run & Grow Your Business
5 Planning Fundamentals
1. It’s About Results
2. Form Follows Function
3. Planning is Management
4. Planning Manages Change
5. Planning Is Not Accounting

4. Start, Run & Grow Your Business
Putting It Together
■ You’ve done your plan in assignments
– Overview and summary
– Market analysis
– Sales forecast
– Personnel and Expenses
– Start-up costs and funding
■ Now pull it together
■ Tell your story

5. Start, Run & Grow Your Business
Plans and Pitches
■ Fundamentals
■ The Heart of the Plan
■ Flesh and Bones
■ Dressing and Growing

6. Start, Run & Grow Your Business
The Heart of the Plan
IDENTITY
STRATEGY
TARGET
MARKET
STRATEGIC
FOCUS

7. Start, Run & Grow Your Business
Plans and Pitches
■ Fundamentals
■ The Heart of the Plan
■ Flesh and Bones
■ Dressing and Growing

8. Start, Run & Grow Your Business
Action Plan: What? When?

9. Start, Run & Grow Your Business
Milestones Make a Plan Real

10. Start, Run & Grow Your Business
Forecast Your Sales

11. Start, Run & Grow Your Business
Expense Budget

12. Start, Run & Grow Your Business
start-up Plan

13. Start, Run & Grow Your Business
Cash Traps

14. Start, Run & Grow Your Business
Plans and Pitches
■ Fundamentals
■ The Heart of the Plan
■ Flesh and Bones
■ Dressing and Growing

15. Start, Run & Grow Your Business
Form Follows Function

16. Start, Run & Grow Your Business
Plan Cash Flow
Cash
Profit
Or
Loss
Balance
Sheet
Starting
Balance
Personnel
Plan
Sales
Forecast

17. Start, Run & Grow Your Business
Dress It As Needed

18. Start, Run & Grow Your Business
The Formal Plan

19. Start, Run & Grow Your Business
The Formal Plan Document

20. Start, Run & Grow Your Business
Plan vs. Actual

21. Start, Run & Grow Your Business
Next Steps
Make it Happen