The energy business is on the verge of transformational change, much like PC’s were in 1978, telecom was in 1981, and much like the Internet was in 1992. If you’re an engineer, lawyer, or politician, then you can participate today in the energy business. But is there room for the creative class? Can they participate meaningfully in the coming changes in the energy business? This is a presentation from the SXSWi 2010 panel that asked the question.

1. Can the Creative Class Transform the Energy Business? Richard Donnelly Gridbot Joel Greenberg Tech2Energy.com Gregory Kallenberg Haynesville Mark Kapner Austin Energy

2. Q: What's the percentage of US electricity generated by oil? a) 30% b) 20% c) 10% d) 2%

3. Q: What's the percentage of US electricity generated by oil? a) 30% b) 20% c) 10% d) 2%

4. Q: From what country does the US import the most oil? a) Saudi Arabia b) Nigeria c) Canada

5. Q: From what country does the US import the most oil? a) Saudi Arabia b) Nigeria c) Canada

6. Q: Of all energy used, what amount is used by buildings? a) 50% b) 40% c) 30% d) 20% e) 10%

7. Q: Of all energy used, what amount is used by buildings? a) 50% b) 40% c) 30% d) 20% e) 10%

8. Q: Which state currently generates the most energy from wind? a) Texas b) California c) Florida d) South Dakota

9. Q: Which state currently generates the most energy from wind? a) Texas b) California c) Florida d) South Dakota

10. Q: The main electrical storage technology currently used by electrical utilities is: a) large LiON batteries b) large lead acid batteries c) large capacitors d) pumped hydro

11. Q: The main electrical storage technology currently used by electrical utilities is: a) large LiON batteries b) large lead acid batteries c) large capacitors d) pumped hydro

12. Q: In Texas, how much of the water that we take out of surface water do we use for generating electricity? a) 10% b) 20% c) 30% d) 40% e) 50%

13. Q: In Texas, how much of the water that we take do we use for generating electricity? a) 10% b) 20% c) 30% d) 40% e) 50%

14. Q: There's a “Moore's law” of energy: a) True b) False

15. Q: There's a “Moore's law” of energy: a) True b) False