Jo Wolfe, Assistant Director, Digital, Breast Cancer Care

1. Somewhere over the rainbow:
digital transformation in the
third sector
Jo Wolfe
@msjowolfe

2. What we’ll cover
• Digital transformation as a trend
• The case for digital maturity
• Stages of maturity
• Digital Maturity Matrix – a FREE tool
• Tips for maturity, now

3. Digital change is more essential
than ever before
• Volatile external environment – impact of Brexit
• Decreased public trust in charities
• Fundraising Preference Service
• Digital creates demand and start ups meet it

6. Digital transformation

7. Or maturity?

8. Stages of digital maturity
1. Rejecting (don’t want to engage in digital,
limited activity)
2. Experimenting (organic, chaotic activity,
willingness but no plan)
3. Organising (centralised under one function,
focus on marketing and communications)
4. Evolving (decentralised but with a clear
framework, digital enhances all functions,
income generation, service delivery)

9. Digital Maturity Matrix

10. How to get your FREE matrix
digitalmaturity.co.uk
#DigitalMaturityMatrix
0%
20%
40%
60%
80%
100%
Technology
Platforms & Devices
Audiences
User Experience
Content
Campaigns
Analytics
Governance
Current State Aspiration

11. Have the courage to improve

12. Tips for improving maturity, now
1. Start by proving the value in what you do – measure
current state and aspirations.
2. Make cost neutral improvements to show impact.
3. Use your success to build relationships with
management.
4. Follow up with a case for gradual investment.
5. Ensure you have the right team in place to deliver.
6. Continue to focus on results, develop your offer, iterate.

13. Remember your heart

14. The unfair advantage of charities
• We are close to beneficiaries and their needs
• We have established networks and loyalty
• We are passionate about what we do
• Working in a lean way comes naturally

15. Enjoy the journey