Project A at TechStartupJobs Fair Berlin Spring 2015 May www.project-a.com

1. STARTUP JOBSFAIR
2015

2. Aktuelles Portfolio
1
Ausgewählte Exits

3. Project A invests along two dimensions
2
Incubation Seed Stage Acceleration Growth Stage Acceleration
FUNCTIONAL EXPERTISE / OPERATIONAL EXCELLENCE
UNIQUEDOMAINEXPERSTISE/INVESTMENTTHEMES
Marketplaces
and
Ecommerce
Digital
Infrastructure
Enterprise
solutions and
Software as
a Service
EXIT
EXIT
EXIT
None
A
B

4. Project A offers a unique approach to investing in this
asset class
3
Potential for superior return for investors if you are capable of managing
the risk associated with seed and early stage investments
Project A Ventures combines a
venture capital fund with an
operational team of functional experts
Functional experts cover all areas
crucial to building successful internet
businesses
Operational involvement of our experts
reduces the risk of failure in early
phases through professional execution
Applying systematic execution patterns
enable us to replicate success of our
portfolio companies Conservative Moderate High
Risk
Level
Return
potential¹
Low
High
Venture Capital
Internet 5
Private Equity4
Stocks 3
Treasure
Bonds2
1. Annual IRR; 2. Barclays Government Credit Bond Index; 3. S&P 500 Index; 4. Cambridge Associates Venture Capital Index for Late & Expansion Stag 5. Cambridge Associates
Venture Capital weighted IRR for internet companies receiving initial investment between 2007 to 2011 (5 year period) | Note: All figures for the American market | Source: U.S. Venture
Capital Index® and Selected Benchmark Statistics
Our approach: reducing risk of failure through professional execution

5. The team – Project A’s founders and managing directors
have extensive experience in the digital space
Dr. Florian Heinemann Uwe Horstmann Thies Sander Christian Weiss
Focus on Marketing, Customer
Relationship Management,
Business Intelligence
Focus on Idea Generation,
Product Development and
Mobile
Focus on Investor Relations,
Investment Operations and
Portfolio Management
Focus on HR/ Recruiting, IT and
Portfolio Management
Former MD Rocket Internet,
Co-founder JustBooks/
AbeBooks (Exit to Amazon)
Initial Management Team/CMO
at various start-ups, e.g.
Zalando, eDarling, iLove (Exit
Verisign), AdScale
Business Angel in 40+ startups,
e.g. trivago, Tradoria,
Ladenzeile
M.Sc. WHU/ Stellenbosch/
EDHEC Nice, PHD at RWTH
Aachen/Wharton School
Former MD Rocket Internet
Germany, International
Founding team and internal
management at e.g. eDarling,
CityDeal/ Groupon, Wimdu
Founder and MD of Bigfoot
(intern. expansion of Zalando to
Brazil, Russia, Japan, etc.)
B.Sc. WHU/ITAM Mexico City
Former CEO of TopTarif.de
(German contract comparison
page)
Adidas (Head of Strategy
Office), Boston Consulting
Group (BCG, Berlin/ New York,
Principal)
Business Angel in various start-
ups, e.g. fashion4home,
Ladenzeile, barzahlen
M.Sc. WHU/Kellog (Chicago)/
ESC Reims
Founder and former MD Rocket
Internet and Rocket Brazil/ Latin
America
Co-Founder/MD of various start-
ups such as Mundwerk (Exit to
Excelsis)
Head of FIFA World Cup
Ticketing Center 2006
Business Angel in 20+ start-ups,
e.g. eDarling, Zalando,
Ladenzeile, MeinAuto
M.Sc. WHU/ Manchester/Nantes
FOCUSCAREER
4

6. The founders are supported by experts in all functional
areas crucial to building successful digital businesses
5
Olivier Raussin, CEO Latin America
• Former MD Google Display and Youtube France
• Director at Yahoo! and Microsoft
• Founder of 3 startups
• M.Sc. Nantes
Mark Hartmann, Venture Partner
• Founder and CEO of Clickonero
• Senior Associate at McKinsey
• Diploma in Business Administration, WHU
Felix Zipse, Chief Financial Officer
• Former Managing Director of myphotobook GmbH
• Diploma in Business Administration, TU Berlin
Holger Witte, Director Investor Relations
• Former Head of New Business at Bauer Media
• Consultant at BCG and Ernst & Young
• Founder of Intrabid.com
• MBA, Columbia Business School (New York)
Rainer Berak, Director Integrated Planning
• Project Management at UEFA and FIFA
• Project Mgmt in global ops strategy team at adidas group
• Management Consultant at Accenture
• Diploma, University of Cologne
Marie Fabiunke, Head of Communications
• Former Head of Intern. Comm. ProSiebenSat.1 Media AG
• Former Manager Corporate Communications Sartorius AG
• M.A. Media & Comm. Studies, Freie Universität Berlin
• Diploma Political Science & Int. Rel., Sciences Po Paris
Fabian Wesner, Chief Technology Officer (Php)
• Former CTO of Rocket Internet
• Lead developer at Zalando
• Exist Seed stipendiary at Freie Universität Berlin
Florian Brick, Chief Technology Officer (Java)
• Head of Development at Rocket Internet at various startups,
e.g. eDarling, Zalando, Cit Deal/Groupon
• Senior development/CTO positions in various startups
• Diploma in Mathematics, TU Berlin
Kai Rieke, Head of Online Marketing
• Former founder and Managing Director of eDarling
• Business angel in several startups
• Christian-Albrechts-Universität, Kiel
Leo Schirmer, Head of Business Intelligence
• Former Head of Marketing Intelligence at Zalando
• Director at linara.de
• Diploma in Mathematics, Freie Universität Berlin
Dr. Martin Loetzsch, Head of BI Infrastructure
• Former software architect at Rocket Internet
• Researcher in Artificial Intelligence and linguistics
• PhD in computer science, Humboldt Universität Berlin
Tamer El Hawari, Head of Product Management
• Senior Product Manager at Rocket Internet
• IT-Consultant at Prof. Becker GmbH
• Co-Founder of sonntagmorgen.com
• Diploma in Information Systems

7. Press coverage is increasing and very positive
6
Kickstarting startups
WiWo, Jun ‘14
Where founders become
entrepreneurs*
Der Tagesspiegel, Apr ‘14
Pioneering-spirit in demand*
Handelsblatt Karriere, Jan ‘14
Off you go into the breeding basin*
t3n, Apr ‘14
Like the Samwer-Brothers – just fairer*
t3n, Feb ‘14
25 Start-ups in two years*
Der Tagesspiegel, Feb ‘14
Shovels for the gold rush*
Berliner Morgenpost, Feb ‘14
Project A has pioneered a category
called „company builders“
The Economist, Jan ‘14
Jump start the digital economy*
Berliner Zeitung, Dec ‘13
…and many more:
Two worlds, one will*
Handelsblatt, Apr ‘14
The startup helper*
Business Punk, Apr‘ 14
* Translated

8. 7
Project A’s talents cover all areas of expertise crucial to
building successful internet businesses
Search engine advertising (SEA), search
engine optimization, affiliate marketing,
display marketing, TV, and social media
EXPERTISE DETAILS PROJECT A CAPABILITIES
Performance
Marketing
Business
intelligence
IT &
Product
Organization
Building
Best-in-class on- and offline marketing team
and tools ensure fast and efficient customer
acquisition
Proprietary Data Warehouse Technology
(DWH) for detailed analytics, e.g. of online
marketing efforts, targeted customer
relationship management (CRM), KPIs
Based on robust data, our BI team supports
our ventures in taking business decisions
regarding e.g. customer retention, sales
and operations
Web development (PHP & Java), mobile
development (iOS and Android), system
administration, design, quality assurance
+ proprietary ecommerce platform
Our front- and backend solutions are ready
to quickly build and scale online businesses
Organizational and business development,
strategy, recruiting of top talent, support in
fundraising and internationalization,
communications
Unique experience in the build up and
international roll-out of high-performance
organizations in the online space
Our experts support our portfolio companies on a strategic,
tactical and hands-on operational level
1. Excl. interns and students