A short talk for the Content Marketing Association Digital Breakfast on Wednesday 13 April 2016 covering VR (Virtual Reality), AI (Artificial Intelligence), and the future of mobile.

1. VR, AI & the Future of
Mobile
Prepared by Helen Keegan for the Content Marketing
Association, April 2016.
All Rights Reserved.

2. Key Trends from MWC16
 Virtual Reality
 Faster, Smarter Slabs
 Programmatic advertising and content
Play the game?
Ethics
 The Adblocker Debate
 Artificial Intelligence

3. What is AI doing for us?
 Music
 Creating playlists
 Writing the music
 Promoting the music
Created using Jukedeck.com

4. Chatbots
 Google, Apple, Facebook, Amazon, Microsoft et al
A news story yesterday on the
BBC about them :
http://www.bbc.co.uk/news/techn
ology-36024160

5. Robot press conference anyone?
Source https://www.youtube.com/watch?v=RyJlDw1FgWU

6. Robots that look and speak like humans hosted their own news
conference in Tokyo on Tuesday (20 JAN 2015), conversing with
each other and addressing the audience.
Two female humanoid robots helped introduce two new
designs, the Sota and the CommU, one of which will go on sale
later in the year.
"Let me first introduce myself. I am Kodomoroid, a human
lookalike robot," one of the humanoids told the audience.
"I am so delighted to be appointed as MC (Master of
Ceremonies) for this press conference where we introduce the
new robots."
All of the robots were developed by Osaka University professor
Hiroshi Ishiguro, who later took the stage, telling journalists
they shouldn't expect too much from robot conversation.
"These robots cannot really conduct complicated
communication but if we human beings join the conversation
held between two robots, I think the situation should feel like
natural enough conversation," he said.
Sota, a button-eyed robot that resembles a child's doll, goes on
sale in July for 100,000 yen (850 US dollars), while CommU, a
more elaborate design, will cost five times as much.
It is not clear when CommU will be available.

7. There’s an AI API for everything
 Computer vision
 Emotion
 Facial recognition
 Video
 Speech
 Spellcheck
 Translation
 Knowledge
 Linguistics
 Recommendations
 And more
https://www.microsoft.com/cognitive-services/en-us/apis

8. Robots and AI – Future of Work
 All levels of jobs will be replaced to some degree by
robots
 Self driving cars
 Legal services
 Health services
 Writing
 Accountancy
 Stockbroking
 Your colleague may well be a robot

9. We’re not quite there yet for
writing
 Some is automated – headlines, stock reports, standard
type notifications
 Some is co-authored - Japanese Novella ‘The Day A
Computer Writes a Novel’

11. What we are dealing with today
 Algorithmic content and advertising
 Highly influential
 You are what you read
 Malvertising
 SEO and Linkbait
 Facebook is in charge
 Rise of video
 Short attention spans
 Ethics and standards
 AI to help you – targeting, content, style, clicks

12. The future is already here
Helen Keegan
http://technokitten.com
technokitten@gmail.com
@technokitten