1. WHY
PAY PER CLICK
ADVERTISING
is so
EFFECTIVE

2. Google’s Dominance
Google: % of Total Revenue (Fiscal Q309)
Advertising
Licensing & Other Revenue

3. Why SEM is Important

4. Targeted & Motivated Customers
I Want to Buy
Running Shoes!!! Your Ad

6. Where do I Want my AD to Show?
What Should
my Max CPC
be?
Here’s the #1
Spot! Come
and Get It…

7. Google’s Brilliance
No, It’s Mine!
I Want the #1
Spot!

8. Keywords with High Cost Per Click

9. Good Business
Good Website
$$PPC$$

10. Traffic  Sales

11. Ad Copy Strategies
Landing Page:
•
Organized & Functional Website
•
- Top Selling/Most Popular Products on Top of
Page
•
Nice Product Page / Nice Pictures
•
Good Description of Service
•
Customer Reviews
•
800 Number
•
Competitive Prices

12. Mens Running Shoes
Ad Copy Strategies

13. Ad Copy Strategies
Nike Running Shoes vs. Running Shoes
More Clicks, Higher Conversions Less Clicks, Lower Conversions
Keyword Relevance:

14. Ad Copy Strategies
Keywords & Ads Continuity:
Mens Running
Shoes
 Higher CTR & Lower Cost/Conversion

15. To Summarize
Focused Landing
Page
Matching
Keyword
Matching
Ad

16. Ad Copy Strategies
Writing Effective Ads:
•
Include Search Term in Headline
•
Capitalize Strategically (Camel Case)
•
Call to Action & Emphasize Benefits
•
Focused Ad Relevant to Landing Page

17. Ad Copy Strategies
Vs.
Ad 1 Ad 2
•
Choose Ad with Highest CTR & Lowest Cost/Conversion
•
Then Re-Test
Testing Ads

18. Importance of Tracking

19. Importance of Tracking
The Best & Most
Profitable Campaign

20. Importance of Tracking

21. To Summarize

22. Adwords Reports

23. Keywords - Broad vs. Phrase vs. Exact
Broad Phrase Exact
Running Shoes “Running Shoes” [Running Shoes]

24. Keyword – Exact Match
Keyword - [Mens Running Shoes] Will Ad Show?
Mens Running Shoes Yes
Nike Running Shoes No
Adidas Running Shoes No
Running Shoes No
Shoes Running No
Running Hightop Shoes No

25. Keyword – Phrase Match
Keyword – “Running Shoes” Will Ad Show?
Running Shoes Yes
Nike Running Shoes Yes
Womens Running Shoes Yes
Running Shoes Mens Yes
Shoes Running No
Running Hightop Shoes No

26. Keyword – Broad Match
Keyword – Running Shoes Will Ad Show?
Mens Running Shoes Yes
Nike Running Shoes Yes
Womens Running Shoes Yes
Running Shoes Yes
Shoes Running Yes
Running Hightop Shoes Yes

27. Keywords - Broad vs. Phrase vs. Exact
Keyword Type
Lowest
Cost/Conversion
Highest Search
Volume
Exact (1) (3)
Phrase (2) (2)
Broad (3) (1)

28. Keyword – Negative Match

29. Keyword – Negative Match
Keyword Negative Keyword
Adidas
Reebok
Converse
Puma
New Balance
Nike Running Shoes

30. Please Visit Us At:
Http://technosoftwares.com/