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Thom. Poole
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Presentation to the Advertising & Marketing Summit - May 2005
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A presentation to promote the launch of the book - Amersham on the Hill to the Towns Women's Guild of Amersham on 2018. The book is available at https://amzn.to/334k6Oc.
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A presentation for a small business meeting in 2013, but still relevant today - focus on your customers by building a trustworthy corporate competence.
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A copy of the presentation I did for a school Business Studies class in October 2015 on the theme of entrepreneurship.
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Vic Strecher Behaviour change: key issues in health communication research within an interdisciplinary context
Vic strecher key issues in health communication research within an interdisci...
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Anthony Fanning
Opportunities and Challenges for Delivering Care in the Home
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Anthony Fanning
Medication Management via Video Conference and Intel Health Guide at RDNS Australia Med-e-Tel Luxembourg April 2013
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COMMON ROWING INJURIES Prevention and Treatment Jo A. Hannafin, MD, PhD Professor of Orthopaedic Surgery Hospital for Special Surgery, Cornell University Medical College Team Physician, US Rowing FISA Medical Commission
Prevention of Rowing Injury
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A presentation to promote the launch of the book - Amersham on the Hill to the Towns Women's Guild of Amersham on 2018. The book is available at https://amzn.to/334k6Oc.
Amersham on the Hill
Amersham on the Hill
Thom. Poole
A presentation for a small business meeting in 2013, but still relevant today - focus on your customers by building a trustworthy corporate competence.
Customer Satisfaction
Customer Satisfaction
Thom. Poole
A copy of the presentation I did for a school Business Studies class in October 2015 on the theme of entrepreneurship.
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Thom. Poole
Everyone is talking about smart homes - connected living! We have issues about security and usability, but will these problems stop the adoption of this technology? Can we do anything about it? This was a presentation I gave to a group of marketers in October 2015.
Is the Smart Home fit for purpose?
Is the Smart Home fit for purpose?
Thom. Poole
An introductory presentation I gave to a group of automotive designers to introduce them to the Internet of Things and the KlugTech solutions. NB - Proprietary information removed.
Connected Cars - Do we need them?
Connected Cars - Do we need them?
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A presentation prepared for the Carriers World conference in London - identifying the benefits of the Internet of Things for the mobile network operators (MNO).
The Connected World
The Connected World
Thom. Poole
Questioning the secure database management in CRM systems - vendors should do more.
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Secure CRM Management
Thom. Poole
Security has been low on the agenda for many companies (hopefully, unintentionally), and as we enter the age of the Internet of Things (IoT) or Internet of Everything (IoE), security should be flawless. Thom Poole delivered a presentation on the issues and thinking around security for this new sector.
Internet of Things Security
Internet of Things Security
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Presentation at the Northampton Business School to demonstrate a 'day in the life' of a marketer. Not that any day is normal, and I tried to show that with an overview of tasks. Presentation was on behalf of the CIM.
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Presentation made to Coventry University in London Postgrad students. The brief was to tell them what I, as a senior marketer, look for when recruiting marketers.
Getting Recruited into Marketing Roles
Getting Recruited into Marketing Roles
Thom. Poole
Best practice for digital content acceleration Where to find tools to identify your own website's performance The available solutions for web acceleration How front-end acceleration can speed up websi
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Les meilleures pratiques pour l’accélération du contenu Où trouver les outils pour identifier la performance de votre site Internet Les solutions existantes pour l’accélération web Comment l’accélération frontale peut augmenter la vitesse de téléchargement de votre site sur n’importe quel appareil
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Überblick für die besten Methoden zur Beschleunigung von digitalem Content Wo Sie Tools finden, um die Performance Ihrer eignen Webseite zu identifizieren Die verfügbaren Lösungen für die Webbeschleunigung Wie die Frontend-Beschleunigung-Downloads auf jedem Gerät beschleunigen kann
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This is a whitepaper I wrote about the need for speed in digital marketing.
Speed in digital marketing en
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This was a presentation I made to the Northants Family History Society, to help them present their research in different ways. The presentation was extremely well received, on a horrendous winter evening!
Publish a book
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Basic marketing principles delivered in a presentation to business students in Northamptonshire by Marketing expert - Thom Poole
Marketing Bootcamp
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CIM Sussex branch CRM conference presentation - March 2007
The Business Case for CRM
The Business Case for CRM
Thom. Poole
CIM Sussex CRM Conference presentation - March 2007
The CRM Jungle
The CRM Jungle
Thom. Poole
CRM Course delivered to CIM members 2003
CIM CRM Workshop
CIM CRM Workshop
Thom. Poole
Presentation given to the IDM conference in February 2005
Managing Business Customers on the Web
Managing Business Customers on the Web
Thom. Poole
Presentation given to the ePiphany CRM conference at Heathrow - September 2003
Trust and the marketing art of the opt-in
Trust and the marketing art of the opt-in
Thom. Poole
Workshop for non-technical audiences given at the Fernhurst Centre, West Sussex - January 2008 Most of the audiences were 'silver surfers'
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Mobile Mastery
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Presentation made to the Surrey Business Link - November 2005
Financing your business
Financing your business
Thom. Poole
A presentation for League City Art League.
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Eric T. Tung
Business model Canvas (BMC) Value proposition Business model vs business plan Customer Segments Customer relationships Channels Key activities Key resources Revenue Streams Key partners Cost structure
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Contenu connexe
Plus de Thom. Poole
Everyone is talking about smart homes - connected living! We have issues about security and usability, but will these problems stop the adoption of this technology? Can we do anything about it? This was a presentation I gave to a group of marketers in October 2015.
Is the Smart Home fit for purpose?
Is the Smart Home fit for purpose?
Thom. Poole
An introductory presentation I gave to a group of automotive designers to introduce them to the Internet of Things and the KlugTech solutions. NB - Proprietary information removed.
Connected Cars - Do we need them?
Connected Cars - Do we need them?
Thom. Poole
A presentation prepared for the Carriers World conference in London - identifying the benefits of the Internet of Things for the mobile network operators (MNO).
The Connected World
The Connected World
Thom. Poole
Questioning the secure database management in CRM systems - vendors should do more.
Secure CRM Management
Secure CRM Management
Thom. Poole
Security has been low on the agenda for many companies (hopefully, unintentionally), and as we enter the age of the Internet of Things (IoT) or Internet of Everything (IoE), security should be flawless. Thom Poole delivered a presentation on the issues and thinking around security for this new sector.
Internet of Things Security
Internet of Things Security
Thom. Poole
Presentation at the Northampton Business School to demonstrate a 'day in the life' of a marketer. Not that any day is normal, and I tried to show that with an overview of tasks. Presentation was on behalf of the CIM.
Day in the Life of a Senior Marketer
Day in the Life of a Senior Marketer
Thom. Poole
Presentation made to Coventry University in London Postgrad students. The brief was to tell them what I, as a senior marketer, look for when recruiting marketers.
Getting Recruited into Marketing Roles
Getting Recruited into Marketing Roles
Thom. Poole
Best practice for digital content acceleration Where to find tools to identify your own website's performance The available solutions for web acceleration How front-end acceleration can speed up websi
Speed in Digital Marketing (Arabic)
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Thom. Poole
Les meilleures pratiques pour l’accélération du contenu Où trouver les outils pour identifier la performance de votre site Internet Les solutions existantes pour l’accélération web Comment l’accélération frontale peut augmenter la vitesse de téléchargement de votre site sur n’importe quel appareil
L'argumentation commercial pour la vitesse dans le marketing numérique
L'argumentation commercial pour la vitesse dans le marketing numérique
Thom. Poole
Überblick für die besten Methoden zur Beschleunigung von digitalem Content Wo Sie Tools finden, um die Performance Ihrer eignen Webseite zu identifizieren Die verfügbaren Lösungen für die Webbeschleunigung Wie die Frontend-Beschleunigung-Downloads auf jedem Gerät beschleunigen kann
Der Business-Case für Beschleunigung im digitalen Marketing
Der Business-Case für Beschleunigung im digitalen Marketing
Thom. Poole
This is a whitepaper I wrote about the need for speed in digital marketing.
Speed in digital marketing en
Speed in digital marketing en
Thom. Poole
This was a presentation I made to the Northants Family History Society, to help them present their research in different ways. The presentation was extremely well received, on a horrendous winter evening!
Publish a book
Publish a book
Thom. Poole
Basic marketing principles delivered in a presentation to business students in Northamptonshire by Marketing expert - Thom Poole
Marketing Bootcamp
Marketing Bootcamp
Thom. Poole
CIM Sussex branch CRM conference presentation - March 2007
The Business Case for CRM
The Business Case for CRM
Thom. Poole
CIM Sussex CRM Conference presentation - March 2007
The CRM Jungle
The CRM Jungle
Thom. Poole
CRM Course delivered to CIM members 2003
CIM CRM Workshop
CIM CRM Workshop
Thom. Poole
Presentation given to the IDM conference in February 2005
Managing Business Customers on the Web
Managing Business Customers on the Web
Thom. Poole
Presentation given to the ePiphany CRM conference at Heathrow - September 2003
Trust and the marketing art of the opt-in
Trust and the marketing art of the opt-in
Thom. Poole
Workshop for non-technical audiences given at the Fernhurst Centre, West Sussex - January 2008 Most of the audiences were 'silver surfers'
Mobile Mastery
Mobile Mastery
Thom. Poole
Presentation made to the Surrey Business Link - November 2005
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Is the Smart Home fit for purpose?
Is the Smart Home fit for purpose?
Connected Cars - Do we need them?
Connected Cars - Do we need them?
The Connected World
The Connected World
Secure CRM Management
Secure CRM Management
Internet of Things Security
Internet of Things Security
Day in the Life of a Senior Marketer
Day in the Life of a Senior Marketer
Getting Recruited into Marketing Roles
Getting Recruited into Marketing Roles
Speed in Digital Marketing (Arabic)
Speed in Digital Marketing (Arabic)
L'argumentation commercial pour la vitesse dans le marketing numérique
L'argumentation commercial pour la vitesse dans le marketing numérique
Der Business-Case für Beschleunigung im digitalen Marketing
Der Business-Case für Beschleunigung im digitalen Marketing
Speed in digital marketing en
Speed in digital marketing en
Publish a book
Publish a book
Marketing Bootcamp
Marketing Bootcamp
The Business Case for CRM
The Business Case for CRM
The CRM Jungle
The CRM Jungle
CIM CRM Workshop
CIM CRM Workshop
Managing Business Customers on the Web
Managing Business Customers on the Web
Trust and the marketing art of the opt-in
Trust and the marketing art of the opt-in
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Mobile Mastery
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A presentation for League City Art League.
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Business model Canvas (BMC) Value proposition Business model vs business plan Customer Segments Customer relationships Channels Key activities Key resources Revenue Streams Key partners Cost structure
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Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
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The social media data, trends and updates you need to know for April 2024.
Monthly Social Media Update April 2024 pptx.pptx
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Andy Lambert
International Nurses' Day is 12 May. See some of our resources ranging from histories of hospitals and organisations to personal recollections and diaries.
It will be International Nurses' Day on 12 May
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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.
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Taking Online Marketing To The Customer
1.
taking online marketing
to the customer getting your customers to interact, and to return to you, again and again Thom Poole Head of Portal Customer Interaction © Thom Poole 2005 Advertising & Marketing Summit 2005
2.
taking online marketing
to the customer getting your customers to interact, and to return to you, again and again Thom Poole May 2005 © Thom Poole 2005 Advertising & Marketing Summit 2005
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18.
trust lifecycle Poole
(2005) adapted from Reynolds (2000)
19.
asymmetric information flow
Spremann, 2001
20.
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growth opportunities existing
products new products existing markets new markets market penetration product development market development diversification From Ansoff, 1957 entering the online market building an online market be different
22.
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summary 7 ©
Thom Poole 2005
25.
26.
Thom Poole Head
of Portal Customer Interaction [email_address] taking online marketing to the customer thank you © Thom Poole 2005