Connected Cars - Do we need them?
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This document discusses connected cars and the KlugPKW solution proposed by KlugTech. It addresses the technology capabilities of connected cars, what consumers want which is primarily safety, security, efficiency and comfort. It then discusses selling connected cars based on safety and efficiency benefits. The KlugPKW solution connects the car to the user's personal information and calendar, and provides security, communications and performance features while keeping distractions minimal.
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Connected Cars - Do we need them?
- 1. © KlugTech 2014 – Thom Poole All Rights Reserved Do We Need Connected Cars? Are we on the right road? Thom Poole – December 4, 2014 CMO & Product Innovation Director © KlugTech 2014 – Thom Poole All Rights Reserved
- 2. © KlugTech 2014 – Thom Poole All Rights Reserved Agenda • What the technology provides • What the consumers want • Selling the connected car • The bigger picture • What we propose – KlugPKW™ © KlugTech 2014 – Thom Poole All Rights Reserved
- 3. © KlugTech 2014 – Thom Poole All Rights Reserved The Technology • Mechanical & electrical monitoring • Road/route monitoring & guidance • Energy monitoring & control • Environmental monitoring & control • Infotainment • ‘Spatial’ awareness (collision & congestion avoidance) © KlugTech 2014 – Thom Poole All Rights Reserved
- 4. © KlugTech 2014 – Thom Poole All Rights Reserved The Connections • Interconnected systems • Smartphone connections • Telemetry links to ‘manufacturer’ or government (road taxation) • Road network © KlugTech 2014 – Thom Poole All Rights Reserved
- 5. © KlugTech 2014 – Thom Poole All Rights Reserved Customer Desires • Value for Money (efficiency) • Safety • Security • Comfort (to the point of luxury) © KlugTech 2014 – Thom Poole All Rights Reserved
- 6. © KlugTech 2014 – Thom Poole All Rights Reserved Surplus to Requirement? • Driverless cars? • Completely automated travel? • ‘Road-Train’ driving © KlugTech 2014 – Thom Poole All Rights Reserved Is the consumer/professional driver really looking for the following in automobiles?
- 7. © KlugTech 2014 – Thom Poole All Rights Reserved What Do Drivers Want? • Why do they drive? – Enjoyment – Employment • Alternatives – Train – Bus/Coach – Taxi © KlugTech 2014 – Thom Poole All Rights Reserved
- 8. © KlugTech 2014 – Thom Poole All Rights Reserved Interim Considerations © KlugTech 2014 – Thom Poole All Rights Reserved • What to do about legacy vehicles? • What to do about classic vehicles? • Crossborder disparities in technological take up?
- 9. © KlugTech 2014 – Thom Poole All Rights Reserved Selling The ‘Connected Car’ • Sell the benefits of safety • Sell the benefits of energy efficiency • Sell a reduction in fines (speeding & parking) • Sell a reduction in insurance costs (reduction of accidents, thefts, etc.) © KlugTech 2014 – Thom Poole All Rights Reserved Is this enough to encourage the market?
- 10. © KlugTech 2014 – Thom Poole All Rights Reserved The Bigger Picture • Link vehicles with roadways • Link car locations with expected location (via the PIM) & linked to the Sat Nav • Suggest best route, speed & load © KlugTech 2014 – Thom Poole All Rights Reserved
- 11. © KlugTech 2014 – Thom Poole All Rights Reserved Best Route • Connecting to calendar • Restricted to authorised users • Optimised performance – linked to service schedules • Tracked by personal systems (only) © KlugTech 2014 – Thom Poole All Rights Reserved
- 12. © KlugTech 2014 – Thom Poole All Rights Reserved KlugPKW™ Solution • Connect to the user’s PIM • Decluttered, simplified interface • Multi-point biometric security • Connected automotive systems • ‘Smart’ communications • Electrical recuperation © KlugTech 2014 – Thom Poole All Rights Reserved
- 13. © KlugTech 2014 – Thom Poole All Rights Reserved Communicate With The Car • Keep distractions to a minimum • Voice control • Linked to Sat Nav • Linked to Speed Limits • Safe Communications © KlugTech 2014 – Thom Poole All Rights Reserved
- 14. © KlugTech 2014 – Thom Poole All Rights Reserved Vehicle Security • Multi-point biometric access controls • Authorised user, Authorised locale • Remote alert • No DIY system resets © KlugTech 2014 – Thom Poole All Rights Reserved
- 15. © KlugTech 2014 – Thom Poole All Rights Reserved Vehicle Performance • Adjustable fuel mixture • Active service monitoring • Vehicle management • Journey management • Environmental monitoring/management © KlugTech 2014 – Thom Poole All Rights Reserved
- 16. © KlugTech 2014 – Thom Poole All Rights Reserved KlugTech Transport Solutions KlugTech www.klugtech.com +44 (0)203 397 3557 All Trademarks belong to KlugTech, pending registration.