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Trust and the marketing art of the opt-in
1. trust & the marketing art of the opt-in Thom Poole Head of Portal – e-CRM
2. trust & the marketing art of the opt-in ethical e-marketing in a modern age Thom Poole – September 2003
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8. data privacy – personal space! Remember this? A linear model of communication (based on Schramm (1995) and Shannon & Weaver (1962) – from Fill (1999))