Crowdfunding is being rapidly embraced by the Nonprofit sector, even as the toolset continues to grow and develop within Canada. Recently the department of Employment and Social Development Canada commissioned the Centre for Social Innovation and HiveWire to produce a guidebook in support of the sector's use of this important tool. At this even we'll highlight key learnings from the guide, as well as provide an opportunity to access the crowdfunding experts responsible for its creation. What you will learn: Key highlights from the guide will inform your own crowdfunding efforts. Learn key information, best practices, and what to avoid. Understand how crowdfunding is rapidly evolving within Canada and how your organization may take part. You'll also receive a download link to the complete free 40+ page crowdfunding guidebook.

1. Crowdfunding Guide for Nonprofits
and Charitable Organizations
Christopher Charlesworth
Email: chris@hivewire.ca
Twitter: @hivewireCA
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June 9, 2015

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About Us
Christopher
Charlesworth
Co-Founder
Asier
Ania
Co-Founder
Kris
Olafson
CTO
Moira
Klein-­‐Swormink
Finance
Arthur
Prevot
Data Scientist
Crowdfunding Guidebook: bit.ly/ESDCstrategyguide

3. Consulting and Workshops
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Workshops
• Over
45
workshops
to
date
• Government,
non-­‐profit
and
chari?es,
corporate
• Crowdfunding
strategy
development
Consulting
• Individual
campaign
consul?ng
• Rapid
Campaign
Audit
• Campaign
De-­‐Risking
Analytics
• Custom
research
• Reports
• Trend
iden?fica?on
and
analysis
• Innova?on
surfacing
Platforms
• Build
custom
crowdfunding
plaSorms
• Tailor
features
to
strategic
objec?ves
of
client

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What is: Crowdsourcing ?
CrowdFunding:
Fund
something
~$300
M
in
funding
in
2012
CrowdWisdom:
Solve
a
Problem
75%
of
people
in
the
crowd
already
knew
the
solu?on.
CrowdVoAng:
Select
something
Very
basic
and
employed
by
many
sites
CrowdLabour:
Complete
tasks
Millions
or
workers
comple?ng
simple
tasks
CrowdCreaAon:
Create
something
Army
of
graphic
designers
at
your
service
CrowdAdvocacy:
Support
something
People-­‐powered
poli?cs
to
decision
making.
The practice of obtaining needed services, ideas, or content by soliciting contributions
from a large group of people - Wikipedia

5. 5
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Stakeholder Engagement Process:
• Stakeholder
Registra?on
• Stakeholder
Discussion
Guide
• Workshop
• Survey
List of Nonprofits consulted:
1. Halifax
Tool
Library
2. Community
Canoe
3. Cul?vateTO
4. RegentParkFocus
5. Not
far
from
the
tree
6. FaceValue
7. WindFest
8. Henry
Vanderspek
(project
with
Photographers
Without
Borders)
9. African
Women
Ac?ng
10. Canadian
Arab
Ins?tute
11. Youth
Climate
Report
12. City
Seed
Farms
13. Dreamweavers
14. Our
Horizon
15. Match
Interna?onal
16. Steele
Family
Founda?on
March
16,
2015
Workshop
(in-­‐person
and
live
streamed)

6. 6
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VS.
à The Focus of the publication is on the two most relevant forms
of crowdfunding for nonprofits and charities

7. 7
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Industry Statistics & Data

8. 8
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Industry Statistics & Data
à Our data has shown that nonprofits and charitable participation
in crowdfunding continues to grow rapidly.

9. 9
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Industry Statistics & Data
à Nonprofits and charities from all sectors are using crowdfunding

10. 10
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Industry Statistics & Data
à Participation is Canada wide, although concentrated in BC, Ontario and QC

11. 11
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Key Factors of Success

12. 12
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13. 13
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Building Your Campaign
à Participation is Canada wide, although concentrated in Ontario and Quebec
Why People Back Your Campaign
• Shared
passion
• Solidarity
• Tax
deduc?on
• Emo?onal
connec?on
• Par?cipa?on
• Kindred
Spirits
• Entertainment
• En?cing
Rewards

14. 14
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Rewards
à Campaigns with rewards are clearly more successful

15. 15
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Rewards: Metrics of Success
à Data was analyzed to demonstrate best practice, and included in multiple
infographics throughout the document

16. 16
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17. 17
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Marketing Your Campaign
à We build the document to lead the audience through critical steps
Planning Your Marketing Campaign
• Why
Plan?
• Get
Organized
Preparing Your Networks
• Gather
• Assess
• Build
• Engage
• Communica?ons
Plan
Conducting Your Campaign
• Work
in
Advance
• Using
Tools
• Coordinate
Your
Messaging
Optimizing Your Marketing
• Market
Segmenta?on
• Social
Media
• Customer
Service
• Tes?ng

18. 18
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Referral
links
were
included

19. 19
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Reward
fulfillment
-­‐
If
you’ve
included
rewards
in
your
campaign
you
should
get
started
right
away
in
gekng
them
out
the
door.
Thank
you
messages
-­‐
Remember
to
thank
the
donors
to
your
campaign,
backers,
supporters,
and
of
course
any
volunteers.
Managing
expectaAons
-­‐
If
you
have
any
hiccups
in
reward
fulfillment
or
execu?on
of
your
project,
we
encourage
you
to
be
as
transparent
as
possible.
Nurture
new
relaAonships
-­‐
Those
that
have
that
backed
your
campaign
represent
an
important
new
connec?on
that
you
should
foster,
in
the
hope
of
turning
them
into
future:
backers,
partners,
clients,
champions,
volunteers,
employees,
sponsors,
etc.

20. 20
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Lessons Learned
• “We
underes9mated
the
9me
commitment
involved.”
• “We
didn’t
test
our
campaign
adequately.”
• “No
one
wanted
a
t-­‐shirt
for
$200.”
• “We
didn’t
realize
how
important
having
a
video
was.”
• “We
didn’t
conduct
enough
planning.”
• “We
learned
that
pushing
to
launch
our
campaign
in
9me
for
our
event
was
not
more
important
than
being
ready
to
crowdfund.”
• “We
didn’t
factor
in
the
9me
and
costs
(such
as
shipping)
of
the
rewards
properly.”
• “We
didn’t
no+fy
our
en+re
organiza+on
or
stakeholders
properly.”
à There is a clear need for education about crowdfunding within the
nonprofit and charitable sectors

21. 21
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Fact Sheets
à Practical tools and tips were provided on comprehensive fact sheets

22. New Crowdfunding Rules
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ParAcipaAng
JurisdicAons:
• Bri?sh
Columbia
• Saskatchewan
• Manitoba
• Quebec
• New
Brunswick
• Nova
Sco?a
Restric?ons:
Cap
of
$250K
per
raise,
max
$500K
in
calendar
year.
à
Equity
Crowdfunding
Approved
in
Canada

23. Case Studies – Value Creation is King
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24. Case Studies – Value Creation is King
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25. Case Study
• Rooerdam,
Netherlands
• Crowdfunded
wooden
pedestrian
bridge
• Will
span
350
meters,
17K
individual
wooden
planks
• Can
inscribe
name
or
any
text
of
funders
choice
• Length
of
bridge
determined
by
number
of
planks
purchased.
• Construc?on
has
started
Stats:
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Goal: ~ €425 000
Raised: > €100,000
People: > 1,000
Platform: I Make Rotterdam
Source:
hop://en.imakerooerdam.nl/
• Urban Innovation is happening
• Novel method for engagement
• No public money
The Luchtsingel

26. 215 Spadina Ave, Suite 400,
Toronto, ON
Canada
M5T 2C7
info@hivewire.ca
info@socialinnovation.ca
Thank you.
WorkshopsWorkshops
Presentations
Data Speaking Engagements
Analytics
Seminars
Platform Development
Consulting
Workshop
Workshops
Data
Analytics
Seminars
Platform Development
Consulting Data
Presentations
bit.ly/ESDCstrategyguide