Oscar Ramos of DaD Asia VC presents on: Don't build a business where your customers aren't present.

1. • 4+ years in China
• Started several projects
• Last one
• Learn from Entrep mistakes: My opinion!
But before I want to talk about mines

2. Optimus Optical
• Need identified in real operation
• Develop brand, platform, catalog,
suppliers...
• When everyting was ready
• Sell to customers
We could have avoided a lot of effort...

3. Initial Hypothesis
"If I had asked people what they wanted, they
would have said faster horses."
Henry Ford
→ You can ask, but the question matters
Validate with customers, but not expect them to give you the solution

4. Design for users
Tens of registered users

5. Really?
Or only for early adopters

6. Not iterating
You might need this cycle several times, per product

7. continuously
And everything will have an end

8. Q&A
“Entrep mistakes are my mistakes”
谢谢 Thanks Gracias
oscar@dad-asia.com
Weibo: @oscar_ramos