A cool story about websites and the proliferation of tags. This is geared towards marketers and how they can perform their job more effectively with a tag manager. For more information, visit www.impactradius.com.

1. Why Tag Management?
A Cool Website Story
Teddy Ho
March 2012
Santa Barbara, CA

2. What we will cover ...
Sales Support
Insights Insights
Tag
Management
Technology
2

3. The basics ...
3

4. A "website"
4

5. 5

6. Need:
bigger
cooler
dynamic
6

7. 7

8. 8

9. v
9

10. Then along
came
marketers
10

11. And brought along some cool stuff ...
Pop-Ups
Chat
Multivariate Testing
Dynamic Content
Tracking
Conversions
Banners Social
Interstitials Sharing
Search Optimization
Analytics
Promotions Targeting
11

12. Cool Stuff
requires
Cool Code
12

13. We started with this basic structure ...
... and added lots of "tags"! 13

14. facebook.com
14

15. Javascript tag sample:
WHAT?
Image tag sample:
WHERE?
iFrame tag sample:
WHEN?
WHO? 15

16. And that is why we have tag managers ...
1 Line of Code!
16

17. 17

18. But really,
why tag
management?
18

19. 19

20. CONTROL: Precision & Compliance

21. AGILITY: Play & Pause

22. PERFORMANCE: Speed & Protection

23. 23

24. 5 Steps to
Tag Management
24

25. 1. Consultation
Site(s) definition
Tag list
Variable definition
User access
25

26. 1. Consultation
2. Installation
Code implementation
Variable setup
Tag removal (optional)
26

27. 3. Creation
1. Consultation
2. Installation Tags
Pages
Rules
Users
27

28. 3. Creation
1. Consultation
2. Installation
4. Testing
Test tags
Test firing rules
Check performance
Deploy code
28

29. 3. Creation
1. Consultation
4. Testing
2. Installation
5. Optimization
Monitor performance
Optimize configuration
29

30. Now Show Me!
30

31. 31

32. 32

33. 33

34. 34

35. 35

36. Why Tag 5 Steps to TM
Management? 1. Consultation
Control 2. Installation
Agility
3. Creation
Performance
4. Testing
5. Optimization
@teddyho
teddy@impactradius.com
(805) 966-2300 x 109