All the world's a game
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Lecture slides from a talk on gaming and convergence I gave in 2010
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All the world's a game
- 1. All the world’s a game: virtual worlds, interactivity, convergence Dr Ted Mitew Associate Lecturer tedmitew.com @tedmitew
- 2. remediation
- 3. Virtual vs Real Convergence Interactivity
- 4. GAMING what’s the point? apart from fighting zombies
- 5. the numbers… GAMING what’s the point?
- 6. 68% of American households play computer games Source: ESA ‘Essential Facts’, 2009 www.gadget.co.za
- 7. a generation born into gaming
- 8. Average gamer age is 35 Source: ESA ‘Essential Facts’, 2009
- 9. In 2009 26% of gamers were over the age of 50 Source: ESA ‘Essential Facts’, 2009
- 10. and 25% under 18 Source: ESA ‘Essential Facts’, 2009
- 11. 40% of US gamers are female Source: ESA ‘Essential Facts’, 2009 www.laptopskinsplus.com
- 12. Average age of most frequent game purchaser is 39 Source: ESA ‘Essential Facts’, 2009
- 13. 62% of gamers play games with other gamers in person that is an increase from 56% in 2007 Source: ESA ‘Essential Facts’, 2009 gaming is increasingly social
- 14. Top 5 selling video games of 2008 Wii Play Wii Mario Kart Wii Fit Wii Super Smash Bros Xbox GTA IV Source: ESA ‘Essential Facts’, 2009 convergence to the hub
- 15. 70% of users are online gamers Source: NPD Study, October 2007 76% of users are online gamers 70% of users are online gamers
- 16. convergent gaming hubs connectivity becomes more important than technology
- 17. ubiquity of screens mobility
- 18. 23% of regular gamers pay to play online compared to 8% in 2004 Source: ESA ‘Essential Facts’, 2009
- 22. the virtual /real economy World of Warcraft has 11.5 million subscribers paying 14.95 US$/month
- 23. This makes $2.070 billion a year , excluding income from merchandising Avatar grossed $2.039 billion the virtual /real economy
- 24. pay-per-play business model monthly subscription patch releases consumer feedback & involvement the virtual /real economy
- 25. convergence of digital and physical time=money artificial scarcity black markets copyright the virtual /real economy
- 26. January 2010 South Korea’s Supreme Court rules virtual currencies are sound money and should be freely convertible for real, physical cash http://www.koreatimes.co.kr/www/news/nation/2010/01/116_58775.html the virtual /real economy
- 27. the virtual /real economy goldfarming
- 28. the virtual /real economy virtual currencies
- 29. the virtual /real economy advertising
- 30. the virtual /real economy advertising
- 31. convergence between Gaming - Hollywood - Military bleed-in between cinematic effects, simulation, and reality the virtual /real economy
- 34. modding as interactive participation the virtual /real economy
- 35. thank you