Presention about sponsored tweets given by Ted Murphy at O'Reilly Twitter Bootcamp

1. Rules of Engagement
Sponsored Tweets
by @tedmuphy - CEO of IZEA

2. What is a Sponsored Tweet?
‣ Tweet that markets a product, service,
company or content
‣ Direct or indirect financial relationship
exists between the tweeter and the subject
of the tweet
‣ May or may not include a link
‣ May or may not be cash compensation

3. Are Sponsored Tweets New?

4. credit : http://gpsinformation.net/main/cat-tv.jpg
no.

5. credit : http://www.time-is-fun.com
hell no.

6. Sponsored Tweets have been
part of Twitter since the very
beginning

7. Company Website

8. 20% off any Dell Outlet Printer.
Enter at checkout: 06G
$WMFPKXPCT8 – exp 6/2 or after
1st 500 redemptions. http://bit.ly/
DmmQx
@delloutlet

9. Employee Employer

10. Yesterday Rackspace renamed
@Mosso to "the Rackspace Cloud."
Makes my job easier in
evangelizing Rackspace to
startups
@Scobleizer

11. This is the poster for my new
movie spread. I wanna thank eric
olsen for helping us design it.
http://bit.ly/L67bu
@aplusk

12. Sponsored
Tweeter Blog Sponsor
Post

13. Thank You TechCrunch Sponsors
http://tcrn.ch/2jk by @asadakba
@TechCrunch

15. Tweeter Sponsor

16. Special thanks to Blockbuster
video, weekend sponsor of my
tweets. Get blu ray discs at no
extra charge. http://tinyurl.com/
q7agan
@tedmurphy

18. Name Followers
@delloutlet 641,181
@scobleizer 93,990
@aplusk 2,184,210
@techcrunch 716,977
@tedmurphy 27,495

19. Sponsored Non-Sponsored

20. Direct InDirect
Payment CPT,CPC,CPA Other
Tracking Clicks None
Advertiser or
Messaging User Generated
User Generated
Disclosure Controlled Uncontrolled
Scaling Very Scalable Not Scalable
Click Validation Yes No
& Fraud Prevention

21. 30%+
of Clicks
in Twitter
Are Invalid

23. Sponsors : Doing It Right
‣ Disclosure is key
- Should be mandated for every tweet
- Text disclosure or #spon
‣ Target the campaign
- Select the right tweeters to participate
‣ Measure the ROI
- Remember this is a marketing effort
- Use tracking links whenever possible

24. Tweeters : Doing It Right
‣ Always disclose
‣ Select the right sponsors
- Choose products and services that you support
‣ Maintain balance
- Don’t bombard your followers w/ sponsored tweets
- Create a limit and stick to it
‣ Provide value
- A sponsorship is a partnership

25. Thank You!
Download presentation
http://www.ted.me/otbc
@tedmurphy