2. BEGINNINGS
Amway begins in Ada,
Michigan. Founders
Jay Van Andel and Rich
DeVos coined Amway as
an abbreviation for
“American Way”.
Amway launches its first product,
Liquid Organic Cleaner [L.O.C.] –
one of the world’s first bio-
degradable, concentrated multi-
purpose cleaners. Liquid Organic
Cleaner becomes a high seller
and initiates the legacy of taking
our stewardship for the earth
seriously.
1959
3. 1960s
The Amway Business philosophy
begins to expand, in geography,
sales, and product offering.
Amway sales reach $50 million.
1967
1968
The Artistry brand debuts with 11 products and 37
shades. Artistry would grow to become one of the
top five selling premium skin care brands.
4. Amway acquires Nutrilite, adds eight more
international markets, and expands the world
headquarters to almost one million square feet.
1970s
5. 2006
Nutrilite opens the Center of
Optimal Health. This California
based facility represents a
worldwide collaboration of
experts who are dedicated to
helping people achieve optimal
health.
6. 2010
The Amway Center, a 20,000
seats entertainment and
events center opens in
downtown Orlando, Florida,
USA. The Amway Center is the home of
the National Basketball Association (NBA)
Orlando Magic basketball team.
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17. World Headquarters
Our world headquarters located in Ada, Michigan, USA, stretches one mile from east to
west and is comprised of 80 buildings and 3.5 million square feet of office and
manufacturing space. More than 4,000 of our 21,000 global employee family work in
Ada, the same small town where Amway began over 50 years ago.
18.
19. What they do?
•Helping people to use the best quality product in
the world.
•Helping everyone to have their own business
(partner with Amway)