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Growth hacking

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Growth hacking, Compfest 8 UI

Publié dans : Marketing
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Growth hacking

  1. 1. Growth Hacking Teguh Nugraha Data Scientist Lead, Bukalapak
  2. 2. Startup “a business or undertaking that has recently begun operation” The American Heritage Dictionary “a company designed to grow fast” Paul Graham “a temporary organization used to search for a repeatable and scalable business model” Stave Blank
  3. 3. Product-Market Fit
  4. 4. “74% of high growth internet startups fail due to premature scaling… no startup that scaled prematurely passed the 100,000 user mark.”1 “93% of startups that scale prematurely never break the $100K revenue per month threshold.”1 Failure : Premature Scaling
  5. 5. Prerequisites For Scaling2 1. Founder’s Core Vision (passion) 2. Scalable Ideas (large market) 3. Solves A Real Problem (wanted product) 4. An Excellent First Interaction (minimum great product)
  6. 6. Lean Approach3
  7. 7. Launching Product At the right time To the right (first) users
  8. 8. Growth Hacking = Iterative Optimization
  9. 9. Pirate Metrics: Macro Funnel4
  10. 10. Increasing Traffics ● Search Engine Optimization (SEO) ● Search Engine Marketing (SEM) ● Viral Content on Social Media
  11. 11. A/B (Split) Testing ● Randomized experiment ● Confirming which idea is better ● Utilizing traffic ● Only some users will be tested ● Know the significance of the change
  12. 12. Split Testing: Banner Display banner with simple but informative design increase CTR by +34%
  13. 13. Growth Sprint 1. Set Goals for a period of time 2. Do the growth hacking process frequently (everyday) 3. Learn and iterate
  14. 14. Thank You Teguh Nugraha teguh@bukalapak.com Data Scientist Lead, Bukalapak
  15. 15. References 1. http://blog.compass.co/pagessummary-of-startup-genome-report-extra-prema t/ 2. The Science of Growth, Sean Ammirati 3. http://www.slideshare.net/Leananalytics 4. http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-versi on