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7 Attributes of Engagement Marketing

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What is Engagement Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. There is a Dialogue between the Brand and the Consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. There is value in the conversation for both the Brand and the Consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Quality of the Consumer audience is more important than Quantity ,[object Object]
4. Brands are in the conversation to listen more than to talk ,[object Object],[object Object],[object Object]
5. The entire Company is behind the Conversation ,[object Object],[object Object]
6. It is a continuous, living, breathing process ,[object Object],[object Object],[object Object]
7. All Engagement Marketing is Social Media Marketing, but not all Social Media Marketing is Engagement Marketing ,[object Object]
“ Brands & Religion activate the same area of the brain” Martin Lindstrom, author of Buyology Brands should make Engagement Marketing be a part of any Marketing Mix!!
Some reference material... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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7 Attributes of Engagement Marketing

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  • 10. “ Brands & Religion activate the same area of the brain” Martin Lindstrom, author of Buyology Brands should make Engagement Marketing be a part of any Marketing Mix!!
  • 11.