Engagement marketing provides several benefits for brands. It allows brands to access ideas from consumers, get feedback through an available focus group, and optimize advertising campaigns by asking consumers for input. Engagement marketing also enables product testing with interested audiences and acts as a powerful PR channel when brands address consumer concerns openly. It helps nurture leads as brands build trust and share useful content with loyal audiences.

10. “ Brands & Religion activate the same area of the brain” Martin Lindstrom, author of Buyology Brands should make Engagement Marketing be a part of any Marketing Mix!!