This document discusses using social media to enhance one's online presence and brand. It defines what a brand is and why it matters to have a strong online brand. It then provides information on using various social media tools like LinkedIn, Twitter, Google Scholar, and SlideShare to grow one's network and visibility. It also discusses using social media for teaching and engaging with students.

1. Social Media in Practice
Steve McCarthy, Careers
Farzana Latif, TEL Team

2. Introduction
- What is a brand? Why does it matter?
- Social Media Tools to enhance your online presence
- LinkedIn
- Twitter
- Google Scholar
- Slideshare
- Researchgate
- Teaching and Learning, Engagement with Students

3. Responses to Questions
https://www.polleverywhere.com/multiple_choic
e_polls/NtFtRGepZ2VvSam (responses)

6. facebook, twitter, whatsapp, snapchat, linkedin,
Facebook
Twitter (much less frequently)
Twitter
For work - Facebook.
Facebook, twitter, linkedin, Google+, Instagram
YouTube
Facebook
Music sites such as Soundcloud, Reverbnation
Twitter linkedin researchgate
Twitter, Facebook, Chinese Weibo and WeChat
Facebook, Twitter
LinkedIn Facebook and Twitter
Signed up to Twitter but never tweet and rarely
read the twitter feed notifications that come to
my email and Instagram.
Twitter, Facebook, Tumblr, IFTTT, Tweetdeck,
Instagram,
Facebook
Twitter
I've created Facebook and Twitter accounts but
haven't had time to engage with them.
Facebook
Twitter
Academia.edu
Instagram (occasionally)
Facebook, on a personal level, but mainly looking at
other people's posts rather than actively posting
information and photos about myself. I would like to
learn about how to use social media to share news
stories, and other media items of interest to my
students - I think it would probably be a more effective
way of sharing this sort of general information than by
putting weblinks on MOLE. I often get emails from
LinkedIn because I also work as a consultant ecologist,
but I am not sure of the value of promoting my work in
this way.
Facebook, instagram, linkedin, researchgate, twitter
twitter, facebook, researchgate, google scholar

8. What is a Brand
BRAND
Knowledge/Expertise
What area do you have experience
in? What do you know a lot about?
Product
What do you have to offer? What do you do?
Style
What are your personal attributes?
How do you approach tasks? What
is your working style?
Values
What do you care about? What are you
passionate about? What do you want from your
career?
“...a brand is a set of associations that a person ... makes with a company, product,
service, individual or organisation.” - Design Council - The Power of Branding

9. Why does it matter?
- Make sure people see what you want them to see about you
- Make connections with others, internationally and nationally
- invitations to speak, develop collaborations
- Maintaining your own profile can help you to better educate your own students
- Employers are using Social Media to screen applicants
- Being comfortable with certain tools can help you to integrate them within a
teaching context

10. Google yourself!
- Search for yourself on Google - add ‘Sheffield’ if
nothing shows up.
- Try searching for what you want to be known
for eg ‘learning technology’ or some research
- How do you appear? Is it what you expected?
Do you show up at all?
- Try Google Image Search!

11. Google yourself!
- Who else shows up
with your name?
- What do you hope
people are searching
for when they find
you?
- What do you want to
be known for?

12. Grow your network
- Bigger network = more opportunities
- 6 degrees of separation (more like 4)
- What do you want to get from your network?
What do you have to offer?
- How can you grow your network?

13. Linkedin
- Professional
connections, industry
insights and
opportunities
- Join groups related to
your profession
- Write blog posts...

14. Twitter
- Use lists to manage
who you follow
- Interact with your
followers
- Hashtag (eg #Telfest)
chats - get involved
in the conversation.

15. Why create content?
- 1% of internet users create
content, the rest just view it.
- Great way to grow your
network/gain
followers/share your work
- Blogs, videos,
images/infographics... Source:
https://en.wikipedia.org/wiki/1%25_rule_(Int
ernet_culture)#Participation_inequality

16. Analytics
See what’s working and what isn’t.

17. Google Scholar https://scholar.google.co.uk/
- finds your papers
- updates citations
- explore connections

18. ResearchGate
- ‘LinkedIn’ for research
- Add Publications, including conf presentations,
etc. and Unpublished work
- Network with Peers (Ask Questions)
- develop new connections
- raise visibility of your research

19. ResearchGate

20. ResearchGate
- view downloads
- indexed by Google scholar

21. Slideshare
Upload your presentations
Recently purchased by linkedIn
Easily insert Youtube videos
Follow, like, share others
‘Informal’ Research

22. Licensing
Choose Licence Creative Commons

23. Embed within MOLE

24. Analytics
Discoverable

25. Analytics

28. Activity
- Slideshare
- set up an account
- follow telshef
- find presentations of interest to your research/teaching
- ResearchGate
- set up an account
- find and link your publications
- follow someone relevant
5-10 mins

29. Social Media in Learning and Teaching
- Twitter in Teaching Example
- ‘go to the students’
- develop skills about how social media can be used for
independent learning
- Increasing Student - Teacher Interaction

30. Social Media in Learning and Teaching
- Social media and employability
- Employers use social media to screen applicants, as
well as search for them
- What students share can have an impact on their
employability (eg complaining about previous
employers/university vs. sharing work and
achievements)
- Careers Service offers support through workshops and
talks.

31. Top Tips
Be consistent with your brand

32. Top Tips
Regularly review
- Check analytics
- Google yourself again - has anyone new shown up?
- Try search phrases where you might expect to be found

33. Top Tips
- Be sociable!
- Engage with others
- Non-professional content is just as important

34. Top Tips
- Link profiles - If This Then That, Buffer, Hootsuite
- Be careful how you cross post!

35. Top Tips
- Look out for other appropriate platforms

36. Next Steps - Tweet Responses
What key things will you take away from this
session?
What are you going to do to manage your online
profile?
Tweet your responses using the hashtag: #telfest

37. Thank you
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