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Social Media for Government Agencies - Police

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City of Tempe, Arizona
City of Tempe, Arizona
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Rules of the Road Social Media for Public Entities Kris Baxter-Ging City of Tempe
 
Social media has become a primary communications tool for Tempe With newspapers becoming smaller and covering fewer stories and stretched TV crews, it became an opportunity for us to become our own communication outlet. We provide written and visual stories with accurate information to our audiences. We also greatly cut our advertising budget, like most other cities. Social media has allowed us to continue to reach our audiences. WHY SOCIAL MEDIA FOR TEMPE?
WE ARE DIFFERENT ,[object Object],[object Object],[object Object],[object Object],[object Object]
BEFORE THE LAUNCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copies of our Social Media Plan and Social Media Guidelines are available.
[object Object],[object Object],[object Object],[object Object],[object Object],DOES YOUR CITY HAVE A POLICY?
HEY OFFICER! ARE YOU FOLLOWING THE LAW? ,[object Object],[object Object],[object Object]
RULES OF THE ROAD ,[object Object],[object Object],[object Object]
YOU SAID WHAT? ,[object Object],[object Object]
COMPONENTS OF TEMPE’S PROGRAM Social Media Accounts YouTube http://www.youtube.com/Tempe11Video Facebook www.tempe.gov/cityoftempe Twitter @tempegov -frequent user of Twitpic @tempepolice is NEW Blogspot.com http://blogwithonnie.blogspot.com/ ; http://www.tempemanager.blogspot.com/ Twitpic, Twitterfall and many other items are used. We manage our Twitterfeed with CoTweet.
TOOLS WE USE WITH SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube 170,000 views Facebook +/- 2,500 ‘likes’ Twitter +/- 4,000 followers Odd stat: we get about one RT per Twitter post and about three comments per Facebook post. Our most popular YouTube videos are those about the dam bursting last summer – fast, relevant information is king for building followers and fans. Cute comes a close second. THE STATS
MEASURE IT ,[object Object],[object Object]
MORE FRIENDLY, LESS GOVERNMENT-Y ,[object Object],[object Object],[object Object],[object Object],[object Object]
SIDE EFFECTS … People who would never call City Hall let us know about burned out light bulbs on basketball courts, potholes in public parking lots They Tweet about seeing our public officials in public places They treat us like friends, not Big Brother. They treat us like heroes when we fix something fast.
HOW THIS CAN WORK FOR PD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA IN A PINCH ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some photos Tweeted and Facebooked during Town Lake Dam Repair Process
LOOK AT OUR STUFF: www.tempe.gov/newsroom - our social media policy is on this page, as are links to all our social media pages NEED A HAND? Kris Baxter-Ging City of Tempe [email_address] 480 858-2059 Want to share this with someone? Download this presentation at slideshare.net/tempegov

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Social Media for Government Agencies - Police

  • 1. Rules of the Road Social Media for Public Entities Kris Baxter-Ging City of Tempe
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  • 3. Social media has become a primary communications tool for Tempe With newspapers becoming smaller and covering fewer stories and stretched TV crews, it became an opportunity for us to become our own communication outlet. We provide written and visual stories with accurate information to our audiences. We also greatly cut our advertising budget, like most other cities. Social media has allowed us to continue to reach our audiences. WHY SOCIAL MEDIA FOR TEMPE?
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  • 10. COMPONENTS OF TEMPE’S PROGRAM Social Media Accounts YouTube http://www.youtube.com/Tempe11Video Facebook www.tempe.gov/cityoftempe Twitter @tempegov -frequent user of Twitpic @tempepolice is NEW Blogspot.com http://blogwithonnie.blogspot.com/ ; http://www.tempemanager.blogspot.com/ Twitpic, Twitterfall and many other items are used. We manage our Twitterfeed with CoTweet.
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  • 12. YouTube 170,000 views Facebook +/- 2,500 ‘likes’ Twitter +/- 4,000 followers Odd stat: we get about one RT per Twitter post and about three comments per Facebook post. Our most popular YouTube videos are those about the dam bursting last summer – fast, relevant information is king for building followers and fans. Cute comes a close second. THE STATS
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  • 15. SIDE EFFECTS … People who would never call City Hall let us know about burned out light bulbs on basketball courts, potholes in public parking lots They Tweet about seeing our public officials in public places They treat us like friends, not Big Brother. They treat us like heroes when we fix something fast.
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  • 18. Some photos Tweeted and Facebooked during Town Lake Dam Repair Process
  • 19. LOOK AT OUR STUFF: www.tempe.gov/newsroom - our social media policy is on this page, as are links to all our social media pages NEED A HAND? Kris Baxter-Ging City of Tempe [email_address] 480 858-2059 Want to share this with someone? Download this presentation at slideshare.net/tempegov