1. Growth
馮彥永 tempo
tempofeng@gmail.com
fb: tempofeng
http://tempo.tw

2. Cubie
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3. Product/Market Fit?

4. Why Growth?
Startup = Growth
http://www.paulgraham.com/growth.html

5. Growth in This Talk
Data-driven approach to
increase your key metrics

6. General Metrics

7. • Dashboard
• Daily / Weekly
• Accessed by all members
• A/B testing framework
• DAU, MAU
• Retention
• 2nd day retention, DAU/MAU
• Key business metrics
• Messages sent, revenue, …

8. User Accounting
http://www.slideshare.net/GrowConf/3-growth-hacks-the-secrets-to-driving-massive-user-growth-josh-
elman-greylock

9. 100
75
50
25
0
-25
-50
-75
New Resurrested Churn Sum
10/15 10/16 10/17 10/18

10. Growth

11. What matter the most?
Retention (留存率）

13. • 2nd day retention
• 2nd week retention
• 2nd month retention
• DAU/MAU

14. What’s a good
retention?
No

16. • Bad retention?
• no product/market fit
• Retention comes from having a great idea, and a
great product to back up that idea, and great
product market fit
• Hard to improve

17. Operating for Growth

18. North Star?

19. • Set your own metrics
• Facebook: MAU
• Whatsapp: Messages sent
• Airbnb: Nights booked
• Reflecting your core business
• With the most used features

20. • Magic Moment (Ah-ha Moment)
• Facebook: See your friends
• 10 friends in 14 days
• Airbnb/ebay: Finding unique items / Get paid for the
sellers
• Redefine the flow
• One or two flows that matter
• Ex: Twitter

21. Tactics

22. • Actionable Metrics vs Vanity Metrics
• MAU? Signup rate? Messages sent?
• Signup flow

24. • User Accounting?
• Resurrect users
• New users
• Churn users
• Asking power users to do the work
• Virality
• k-factor
• payload / frequency / conversion rate

25. Growth = Data-
Driven?

26. • Intuition vs Science
• North star vs Tactics
• changed vs unchanged
• “I very frequently get the question: ‘What’s going
to change in the next 10 years?’ And that is a
very interesting question; it’s a very common one.
I almost never get the question: ‘What’s not going
to change in the next 10 years?’ And I submit to
you that that second question is actually the
more important of the two…” - Jeff Bezos

27. • Stay focus and say NO

28. • Growth
• Retention
• Operating of Growth
• North star
• Magic moment
• Tactics

29. • How to start a startup: Growth
• http://startupclass.samaltman.com/courses/lec06/
• 3 growth hacks
• http://www.slideshare.net/GrowConf/3-growth-hacks-the-secrets-
to-driving-massive-user-growth-josh-elman-greylock
• Much more …
• http://andrewchen.co/
• http://growthhackers.com/