Marketing Planning

Today’s Plan Process (Sep 17 th ) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Company selection- Product/Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Plan( core part) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting objectives-Marketing /Corporate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BCG in –clothing business -next ,[object Object],[object Object],[object Object]

GE Matrix ,[object Object],[object Object]

Porter’s generic strategy x Cost leader Focus Differentiator

Service strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing tactics -Using 7’P ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Implementation ,[object Object],[object Object]

Control ,[object Object],[object Object],[object Object]

Elective2 - MP task 2 answer plan: ( branding and NPD) ,[object Object]

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[object Object],[object Object]

MP task 3 answer plan: (Budget airline) ,[object Object],[object Object]

Three macro and micro environmental issues - 3 macro and 3 micro (put in bullet points) ,[object Object],[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object]

Key sources of information to do the marketing audit (put in bullet points) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

Perception Map- explain in bullet points

Setting price example ,[object Object]

MP task 4 answer plan: (Internal marketing audit ) ,[object Object],Corporate objectives (over 3 years) Divisional/Business unit objectives (over 3 years) Operational objectives (1-3 years)

Internal Environment The final and most important stage of the audit is the internal analysis. According to Drummond and Ensor (2001): ,[object Object]

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Discussion of the 'impact of gap analysis ' on operational marketing decision in your selected company ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Planning

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