This document outlines 10 things that financial executives need to know about social networking. It discusses using Facebook for networking and building relationships, how to create profiles and pages on Facebook, and how Facebook advertising is beating Google advertising. It also covers using LinkedIn to create a great profile, build a network, and answer questions. Other topics include following people on Twitter and using the "three E's" of social media. The document recommends using video on YouTube and cascading content across different social networks. It concludes by encouraging the reader to try one new thing and connect with the author on various social networks.

1. Ten Things Every Financial Executive Needs to Know
about Facebook and Social Networking
Jay Berkowitz www.TenGoldenRules.com

2. Ten Things Every Financial Executive Needs to Know
about Facebook and Social Networking
* Facebook for business
* How to build relationships with LinkedIn
* How to monitor what is being said online
* How do we use YouTube videos
* My favorite social media secret weapon
* How to ‘do it all’
* (Slides)

4. Recent Media
Wall Street Journal

5. Recent Media
FOX TV

7. Flick photo credit rkrichardsoon

8. 4 to Focus on…
Blog

9. Ten Things Every Financial Executive Needs to Know
about Facebook and Social Networking

10. “Strategy for networking
Flickr Photo Credit: Old Shoe Woman

11. “Goal 2-3 Follow-up
Flickr Photo Credit: Mikecogh

12. “Listen (first)”
Flickr Photo Crtedit: litherland

13. “Collecting
Passions”
Flickr Photo Crtedit: acrib

14. Andrea Nierenberg‟s 28 Things to Learn about People
1. Name 17. Who they refer you to
2. Company
3. Phones-company, home and 18. How you met
cell 19. Likes
4. Address 20. Dislikes
5. Birthday 21. Prior Job
6. Hobbies/Interests 22. Anniversary of doing business
7. Favorite foods/restaurants together
8. Vacation interests 23. Professional Organizations
9. Spouse name 24. Assistant’s name
10. Kids
11. Pets 25. Know what ‘motivates’ them
12. Preferred method of 26. Ask for their advice and
communication information given
13. College or grad school 27. How you have handled any
14. Special holidays problems that have arisen with
15. Job promotions/moves their account
16. Who you refer to them 28. What they said when you ask
them: “Why do you work with
me?”

15. Add to your database and follow up!

16. Turn cards into a lead database

17. Are they on LinkedIn, Facebook, Twitter?

18. “Strategy for networking”
• Social Networking is „networking‟
• Listen and Help
• Database
• Follow Up

19. Photo Credit Flickr Kate Raynes-Goldie

21. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion

22. Over 500 million active (users who have returned to the site in the last 30 days)

23. Facebook „Profile‟

24. Facebook „Fan Page‟

25. #2 Facebook !!!
• Build out your personal profile, Some
people rarely leave Facebook.
• Facebook Fan pages are different from
personal profiles
• Build your ‘friends’ and ‘likes’ with
interaction

26. Ads = Highly targeted!

27. Facebook Advertising is beating
Google Advertising!

28. Target based on demographics and
Likeographics

29. Same Timeframe, Same Landing
Page For Both Campaigns

30. 2 campaigns – Same Landing Page
Google CPA = $8.94
Facebook = $6.02

31. #3 Facebook Advertising is beating
Google Advertising!
• Facebook advertising targets demographics and
‘like-ographics’
• Use Google Analytics code to track conversions
• Test graphics = 70% of results

34. Social Sharing
Jamesmartell.com SexyBookmarks

35. Social Sharing
Mashable.com „Sharebar‟ plugin

36. #4 Facebook to your website…
Your website to Facebook
• Facebook widgets allow you to bring Like
buttons to your website
• Sharebar, sexybookmarks add likes and share
buttons to blogs and websites
• Likes are spread virally through users pages
• Include an offer to build eMail list

37. Photo Credit nan palmero Flickr

38. What is Linked in ?
The Six Degrees of Kevin Bacon

39. LinkedIn – my contacts have over
7 million connections!

40. Mike Hicks’s note to Jay
Berkowitz
Jay - saw your name on the
agenda for a conference in Las
Vegas, I run an Internet
business... Would like to chat.

41. Every company in the Fortune 500 is
on LinkedIn

42. Create a Great Profile

43. Create a Great Profile
Edit ‘Public Profile’ Linkedin.com/in/JayBerkowitz
Professional Headline!

44. Create a Great Profile
Use keywords in your ‘Professional Headline’
Professional Headline!

45. Create a Great Profile
Use your 3 Links

46. Create a Great Profile
Great Summary with Keywords

47. Include all Jobs

48. Build your Network

49. Build your Network

50. Join Groups

51. LinkedIn Group ‘Boca Raton’

52. LinkedIn Group ‘X-eDiets.com’

53. Start A Group

54. Recommend People

55. Ask and Answer Questions

56. Hire and Get Hired
Barry – speak – boca chamber of commerce

57. Hire and Get Hired
Barry – speak – boca chamber of commerce

58. Targeted LinkedIn Ads
Barry – speak – boca chamber of commerce

59. Search on LinkedIn.com/signal

60. Hi Jay,
I just wanted to send you a note to thank you for inviting me to
connect with you on LinkedIn. If there is anything I can do to help
you out networking-wise, please do not hesitate to contact me. And
if you have a friend in transition or an acquaintance who wants help
in building up their LinkedIn network, please feel free to have them
send me an invite and access my 28,000+ direct contacts …
Now here’s where I provide you with more social media
informational resources you might be looking for.
I have partnered to provide my website visitors a host of free
whitepapers and other downloads regarding social media marketing
and social networking. Please access this list here:
http://bit.ly/freewhitepapers

61. LinkedIn
• Complete your profile
• Add jobs, links, keywords
• Reconnect
• Answer Questions!

63. Twitter - 140 Character updates “personalized
news feed”

64. Twitter - What it is
Most recent
tweet
Personal
Information
Stats
Past tweets
Other Twitter
users this
member is
following

65. Follow people in your area
TwitterGrader.com

66. Follow people in your business
WeFollow.com

68. Search.Twitter.com
What is happening right now in my business

69. TweetDeck – sort columns and searches

70. The Three E‟s of Social Media – Educate
„How to get traffic to old blog posts…‟

71. The Three E‟s - Entertain
4.3 million #7 celebrity

72. The Three E‟s - Engage
www.Twitter.com/Iconic88

73. Twitter
• Follow people with commonalities
• Listen first
• Follow the 3 E’s

74. http://www.socialmediaexaminer.com/social-
media-marketing-industry-report-2010/

75. 1,900 Respondents

76. Commonly used Social Media…

77. YouTube is the #2 Search Engine

78. YouTube is the #3 Website (Alexa)

80. AskTheBuilder.com’s Tim
Carter has used YouTube
search results to drive traffic!

81. How-To Videos
http://www.youtube.com/watch?v=LDyvcM0gcVs

82. Product Demonstration

83. Video!
• Huge opportunity gap!
• Product Demo, How-tos
• Entertain, parody, comedy
• Optimize for Search

84. Cascade Content!

85. Ten Things Every Financial Executive Needs to Know
about Facebook and Social Networking
1. Great Networking = Relationships
2. Facebook Profiles and Pages
3. Facebook beating Google
4. Facebook – Web – Facebook
5. LinkedIn Profile
6. LinkedIn Network
7. LinkedIn Answers
8. Twitter and the 3 E’s
9. Video
10. Cascade Content

86. Ten Things Every Financial Executive Needs to Know
about Facebook and Social Networking
1. Try 1 thing today!
2. Be my friend! Facebook, Twitter
LinkedIn.com/in/jayberkowitz
3. Please ask me about speaking to your
group
Jay Berkowitz www.TenGoldenRules.com