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@MichaelGustman Ten Golden Rules The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
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Recent Media Business Journal
 
 
 
The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet @MichaelGustman Ten Golden Rules
‘ I know half of my Advertising is wasted… I just don’t know which half’ John   Wanamaker
 
#1 You can measure ROI…to the penny
Pay Per Click Sponsored Link Position #2
Pay Per Click
Advanced PPC  Landing pages and Conversion
Landing Page Performance + 44%
#1 You can measure ROI to the penny
#2 Own More Real Estate
Pay-Per-Click Search ‘Advertising’
Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
Keyword Research -  Searches
Highlight text Copy into Word Docment
Target  250 – 1000 words per page
TenGoldenRules.com  Meta tags match content
How many links TO a site TenGoldenRules has 4,979 Links  TO  the site
Directory links Business.com Page Rank 7/10
Second Click Link Strategy
#2 Although Internet Advertising is not Expensive.  SEO is Free!
#3 GUS – Google Universal Search, add video, images
Bill Marriot’s Blog
 
#3 GUS Unfortunately Not Gustman
#4 Web Optimized PR  Select 3 target phrases
Add to site first
Link to Press Release page from a blog, ping on RSS Feed
Track Results
 
 
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#5 Social Media
about   facebook
Facebook passes Yahoo
 
 
 
 
 
 
 
 
 
Free Tools  You Can Use
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet Michael Gustman  www.TenGoldenRules.com  561-620-9121 [email_address] @michaelgustman
What is TenGoldenRules.com? Landing Pages & Conversion
What is TenGoldenRules.com? Video
What is TenGoldenRules.com? Viral Marketing
What is TenGoldenRules.com? Search Engine Marketing
What is TenGoldenRules.com? eNewsletters
What is TenGoldenRules.com? New Program Launch Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet Michael Gustman  www.TenGoldenRules.com  561-620-9121 [email_address] @michaelgustman

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