Be the Owner
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In this slide, I am sharing four techniques of product managers or product owners.
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Be the Owner
- 1. Be the Owner! Daniel Teng, CSC&CST 13年6月30⽇日星期⽇日
- 2. tengzhenyu@gmail.com 2 Daniel Teng • Live in Shanghai • Agile, Scrum,Technical, Community,Tennis • www.danielteng.com • www.agiletour.cn 13年6月30⽇日星期⽇日
- 7. tengzhenyu@gmail.com Online Community of Designers 6 • Login / out • Follow / Unfollow • Share drawing files • Approve / Reject • Comment • Discussion • File upload, download, remove • Achievements • Log • .... 13年6月30⽇日星期⽇日
- 9. tengzhenyu@gmail.com 8 • Increase Revenue • Avoid Cost • Increase Service 13年6月30⽇日星期⽇日
- 10. tengzhenyu@gmail.com 9 Why? Business Canvas As Why Tool 13年6月30⽇日星期⽇日
- 11. tengzhenyu@gmail.com 10 Two Important Questions Designer community 13年6月30⽇日星期⽇日
- 12. tengzhenyu@gmail.com 10 Two Important Questions Designer community Junior designers Lead designers Who has impacts on goal? 13年6月30⽇日星期⽇日
- 13. tengzhenyu@gmail.com 10 Two Important Questions Designer community Junior designers Lead designers Who has impacts on goal? Learn Kick start Review Share What are their problems? 13年6月30⽇日星期⽇日
- 14. tengzhenyu@gmail.com #1 - Problem Over Product • Understand why we are doing with IRACIS • Understand who they are • Understand what are their problems? 11 Why? Who? How? How? Who? How? How? 13年6月30⽇日星期⽇日
- 18. tengzhenyu@gmail.com 14 On Track Towards Success? 13年6月30⽇日星期⽇日
- 23. tengzhenyu@gmail.com Three Important Questions 17 Designer community Junior designers Learn Lead designers Review Share Kick start 13年6月30⽇日星期⽇日
- 24. tengzhenyu@gmail.com Three Important Questions 17 Designer community Junior designers Learn Lead designers Review Share Who has bigger impact? Kick start 13年6月30⽇日星期⽇日
- 25. tengzhenyu@gmail.com Three Important Questions 17 Designer community Junior designers Learn Lead designers Review Share Who has bigger impact? Kick start Which problem cause more trouble? 13年6月30⽇日星期⽇日
- 26. tengzhenyu@gmail.com Three Important Questions 17 Designer community Junior designers Learn Lead designers Review Share Who has bigger impact? Kick start Which problem cause more trouble? Template What can we do? 13年6月30⽇日星期⽇日
- 27. tengzhenyu@gmail.com #2 - Outcome over Output • Understand who has the biggest impact • Understand what are his main problems • Prioritize 18 10 Why? Who? How? What? ... How? ... Who? How? What? ... How? ... 13年6月30⽇日星期⽇日
- 30. tengzhenyu@gmail.com 20 • Business Risk • Technical Risk • Social Risk Risks 13年6月30⽇日星期⽇日
- 31. tengzhenyu@gmail.com Confirmation Bias 21 “Cognitive scientists have studied our natural tendency to look only for corroboration; they call this vulnerability to corroboration error the confirmation bias 认知科学家发现⼈人们天⽣生只是去寻找佐证； 他们把这种弱势称之为确认偏⻅见 - Nassim Nicholas Taleb 13年6月30⽇日星期⽇日
- 32. tengzhenyu@gmail.com Bad Product Manager vs. Good Product Manager 22 13年6月30⽇日星期⽇日
- 33. tengzhenyu@gmail.com Bad Product Manager vs. Good Product Manager 22 The idea is good. If I believe it strong enough, it becomes reality 13年6月30⽇日星期⽇日
- 34. tengzhenyu@gmail.com Bad Product Manager vs. Good Product Manager 22 The idea is good. If I believe it strong enough, it becomes reality The idea is wrong and how can I validate my assumption? 13年6月30⽇日星期⽇日
- 35. tengzhenyu@gmail.com Set Future Metrics • Subjective - Rate of satisfaction • Objective - # of shops - Trend of sales - Trend of market share 23 13年6月30⽇日星期⽇日
- 36. tengzhenyu@gmail.com Set Future Metrics • Subjective - Rate of satisfaction • Objective - # of shops - Trend of sales - Trend of market share 23 Remember IRACIS? 13年6月30⽇日星期⽇日
- 37. tengzhenyu@gmail.com Set Future Metrics • Subjective - Rate of satisfaction • Objective - # of shops - Trend of sales - Trend of market share 23 Always, we need to know we are solving their problems Remember IRACIS? 13年6月30⽇日星期⽇日
- 38. tengzhenyu@gmail.com Iterate to Learn 24 “Grow” Do Plan Review Plan Do Review Plan Do SW SW Grows 13年6月30⽇日星期⽇日
- 39. tengzhenyu@gmail.com Iterate to Learn 24 “Grow” Do Plan Review Plan Do Review Plan Do 1 to 4 weeks SW SW Grows 13年6月30⽇日星期⽇日
- 40. tengzhenyu@gmail.com Iterate to Learn 24 “Grow” Do Plan Review Plan Do Review Plan Do SW SW Grows 13年6月30⽇日星期⽇日
- 41. tengzhenyu@gmail.com Iterate to Learn 24 “Grow” Do Plan Review Plan Do Review Plan Do feedback SW SW Grows 13年6月30⽇日星期⽇日
- 42. tengzhenyu@gmail.com #3 - Time over Content • Set metrics to validate hypothesis • Iterate to Learn • Revise priority constantly 25 13年6月30⽇日星期⽇日
- 45. tengzhenyu@gmail.com 28 Avoid Telephone Game 13年6月30⽇日星期⽇日
- 47. tengzhenyu@gmail.com #4 Collaboration over Transportation • Involve multiple dimensions perspectives early on • Avoid relay, Collaborate 30 13年6月30⽇日星期⽇日
- 49. tengzhenyu@gmail.com Impact Map 32 10 Why Persona Empathy Design Studio ... How? ... Who? How? What? ... How? ... 13年6月30⽇日星期⽇日
- 50. tengzhenyu@gmail.com Impact Map 32 10 Why Persona Empathy Design Studio ... How? ... Who? How? What? ... How? ... 13年6月30⽇日星期⽇日
- 51. tengzhenyu@gmail.com Impact Map 32 10 Why Persona Empathy Design Studio ... How? ... Who? How? What? ... How? ... 13年6月30⽇日星期⽇日
- 52. tengzhenyu@gmail.com Impact Map 32 10 Why Persona Empathy Design Studio ... How? ... Who? How? What? ... How? ... 13年6月30⽇日星期⽇日
- 53. tengzhenyu@gmail.com Impact Map 32 10 Why Persona Empathy Design Studio ... How? ... Who? How? What? ... How? ... 13年6月30⽇日星期⽇日
- 54. tengzhenyu@gmail.com Impact Map 32 10 Why Persona Empathy Design Studio ... How? ... Who? How? What? ... How? ... 13年6月30⽇日星期⽇日
- 55. tengzhenyu@gmail.com Impact Map 32 10 Why Persona Empathy Design Studio ... How? ... Who? How? What? ... How? ... 13年6月30⽇日星期⽇日
- 56. tengzhenyu@gmail.com Impact Map 32 10 Why Persona Empathy Design Studio ... How? ... Who? How? What? ... How? ... 13年6月30⽇日星期⽇日
- 57. tengzhenyu@gmail.com Impact Map 32 10 Why Persona Empathy Design Studio ... How? ... Who? How? What? ... How? ... 13年6月30⽇日星期⽇日
- 61. tengzhenyu@gmail.com Take away • Product Owner Techniques - Problem over Product - Outcome over Output - Time over Content - Collaboration over Transportation • New Product Management Toolkit - Impact Map - Design Thinking - The Lean Startup - Agile development practices 36 13年6月30⽇日星期⽇日