Value Proposition canvas- Customer needs and pains
4G
1. 4G Communications
James Kelly, Xianjin Teo,
Daniel Campbell, Shannon Richards
2. Objectives
• Evolution of 4G
• Industry Impact
• Consumer Impact
• Business Impact
• Discussion
– What’s Next?
– What You Think?
Clear WiMax
3. Evolution: 1g
• 1g
– First mobile phones to introduced
– Transmitted sound using an analog signal
– The signal lacked range, the phone required huge
batteries
– Calls susceptible to both interference and
eavesdroppers
4. Evolution: 2g
• 2g
– Introduced into the market in 1991
– Shift from analog to digital technology
– Improved security, battery life, and cost of phones
– Beginning of SMS (texting) and email over a
mobile phone
5. Evolution: 3g
• 3g
– 3G phones were first introduced in 2001, but it
wasn’t until the introduction of Apple’s iPhone in
2007, that it really exploded
– Ushered in faster data-transmission speeds
– Able to stream video, audio, and much more
– Able to simultaneously use voice and data services
– Internet surfing became efficient
6. 4g vs. 3g
• 4g vs. 3g
– Speed
– Network
– Streamlined Package
– Bandwidth
7. Types of “4g” Available
• Different versions of 4g currently on the
market include:
– Sprint’s WiMax
– Verizon’s LTE
– AT&T and T-Mobile’s upgraded HSPA+ networks
• International Telecommunication Union’s (ITU)
Verdict:
– No real single 4G standard
8. Impact to Industry
• Changing revenue streams
• Transition costs
• New competition
• Issues
9. Revenue streams
• Shift to data and wireless
– Higher average per user cost
– Decline of the desktops
• Declining voice revenue
– VOIP, Skype, Viber, Whatsapp
• Applications and content
– AppStore
– Collaborative relationships
11. Revenue streams
• Shift to data and wireless
– Higher average per user cost
– Decline of the desktops
• Declining voice revenue
– VOIP, Skype, Viber, Whatsapp
• Applications and content
– AppStore
– Collaborative relationships
12. “Mobile broadband is being adopted faster than
any computing platform in history. The number
of smartphones and tablets being sold now
exceeds the number of PCs.”
FCC Chairman Julius Genachowski
13. Revenue streams
• Shift to data and wireless
– Higher average per user cost
– Decline of the desktops
• Declining voice revenue
– VOIP, Skype, Viber, Whatsapp
• Applications and content
– AppStore
– Collaborative relationships
18. Impact to Consumer
• 34% of iPhone 4 users think they have 4G
(Bonnington)
– Current Apps= Lower Bandwidth
– Future Apps More Bandwidth
• Interactive
20. Implications
• No more unlimited data plans?
– Carriers will charge more to capitalize on the new
data capabilities of 4G.
• No more minutes?
– Just data plans
• Enhanced call quality (at charge)
22. Accessibility
• Netflix
– Now can be streamed to 5 different devices
• (Mobile Phones, Computers, Blu-Ray DVD players,
Xbox/PS3 players and etc…
• Verizon FiOS
– On your mobile device.
• HD streaming video does not operate very
well with 3G bandwidth.
23. Business Strategies
• Pervasive (Ubiquitous) Computing
– Link unexpected products (Sparked)
• Be careful
– Netflix
• Focus on mobile market
• Go global
– Videoconferencing
– Mobile workforce
24. How 4G will affect B2B
•Mobile PCs
•Mobile Workers
•Main benefits:
•Save money,
•Enhanced security,
•Consolidate business tasks
•it opens the possibility that businesses can
consolidate services and drop wired broadband
completely.
25. Business scenarios using 4G
– Sprint outlines some business scenarios that are
made possible by the faster 4G broadband speeds:
• Real Estate
• Construction
• Insurance companies
• Health care professionals
• Emergency
• Photojournalists
26. Is this a Game Changer?
• Game changers to... the business to business
connection and the ability of mobile workers
to connect to their jobs.
27. What’s Next
• An era of high-speed internet
• Advancement of business software
• Improved streaming of TV and video services
(even in HD) on mobile phones
• More refined mobile gaming
• Lack of definition of a standard for awhile to
come
• LTE or WiMax?
