Great SlideShow from Aaron Friedman (http://livefromnj.wordpress.com/) on How to best use LinkedIn

1. Leveraging Social Networking
Presented By: Aaron L Friedman
Email: aaron116@comcast.net
LinkedIn: http://www.linkedin.com/in/aaron116
Twitter: http://twitter.com/aaron116
Blog: http://livefromnj.wordpress.com
Web Portfolio: http://www.mycareerhighlights.
com/aaronfriedman

2. Agenda
Why Networking?
Social Networking Basics
LinkedIn
Managing your profile
Expanding your network
Job postings
Groups
Additional applications

3. Why Network?
How did you find your most recent job?
Newspaper Ad?
Internet posting?
Word of mouth/referral?
Current Trends in Job Search Strategies
According to Richard Bolles, Author of
What Color Is Your Parachute, internet and
newspapers have a 1 – 24% success rate
whereas networking yields a 50% – 86%
success rate.

4. Overview
In other words: “Find Your People!”

5. Internet, specifically social networking
sites, offers new way to do this.
Great tool for both introverts and
extroverts!

6. Social Networking Defined
A social network service focuses on
building online communities of people
who share interests and/or activities, or
who are interested in exploring the
interests and activities of others.

7. Social Networking Tools
MySpace
Facebook
Plaxo
Twitter
Flickr
LinkedIn

8. Get connected with your people!
Employers
i.e. Ernst and Young Recruiting on Facebook
Lockheed Martin past and present employees on
LinkedIn
Professional Associations
MCDA, Career Professionals Network on LinkedIn
Universities
Capella on Facebook and LinkedIn
Community and Volunteer Groups
Pet Haven on Facebook

9. Survey: How are you using Social
Networking
Are you using social networking tools?
Please list the ones you are using.
Do you have a blog?
Do you read blogs?
If so, which ones???

10. Employers Surveyed
How are they using social networking?
22% of hiring managers researched job
candidates (up from 11% in 2006)
9% that plan to start
34% found content caused them to eliminate
candidate from consideration
24% found content solidified
hiring/consideration decision

11. Leverage Social Networking in Job
Search
Employers looking for:
Background supported job qualifications
Demonstrated fit for culture
Profile was creative
Great references posted
Professional image portrayed
Honors/awards received and highlighted
Demonstrated wide range of interests

12. Before You (or your clients/students) Dive
In, Consider…
How and why are you going to
participate?
Professional Use
Personal Use
Public Use
Personal<---------------------------
>Professional

13. Our focus today:
Professional Social Networking Site

14. From LinkedIn’s “About” Page
LinkedIn’s simple philosophy:
Relationships Matter
LinkedIn has over 35 million members in over 200 countries and
territories around the world.
A new member joins LinkedIn approximately every second, and
about half of our members are outside the U.S.
Executives from all Fortune 500 companies are LinkedIn
members.

15. Who are the People Joining LinkedIn?
22% Senior Executives
8.5 million – most are happily employed and not
looking for a job
30% - Savvy Networkers
9 million – “it’s all about networking”
69% read blogs – 9% keep their own blogs
30% - employed
25% - employed – not looking
19% – full-time consulting
9% - Consulting but looking
Study by Beth Snyder Bulilk (Consumer Electronics, Tech - Reporter) – November 2008

16. Who are the People Joining LinkedIn?
21% Exploring Options
6.1 million – looking for jobs
28% Late Adopters
6.6 million not exactly sure – they were invited by a contact
have an average of 23 connections – the overall average
is 38
Study by Beth Snyder Bulilk (Consumer Electronics, Tech - Reporter) – November 2008

17. Components of LinkedIn
Our focus on:
Managing your profile
Expanding your network
Job postings
Groups
Additional applications

18. Purpose of Profile
Develop and maintain professional
branded online identity
First impressions count!
No typos, detailed,
keywords
Communicate information
about you

19. LinkedIn Profile Tips
Include professional picture
Enhance profile with accomplishment
statements or key skills
Resume rules apply
Chronological or functional resume format
Add keywords based on your industry
and profession

20. LinkedIn Profile Tips
Keep updated (always!)
Use acronyms and spell out schools,
certifications, etc.
Give and ask for recommendations
Recent and applicable

21. LinkedIn Profile Tips (continued)
Remain positive
About past clients, employers, etc.
Make profile public
Customize profile’s URL to your name (a
“Vanity” URL)
e.g. http://www.linkedin.
com/in/aaron116
Add to email signature, blog, website,
business cards, etc.

22. Status: What my people & I are up to?
Benefits:
Build online brand
e.g. http://ping.fm is a simple service that makes
updating all your social networks a snap.
Informs of opportunities
Provides reason to stay connected

23. “It takes many good deeds to build
a good reputation, and only one
bad one to lose it”.
- Benjamin Franklin

24. Managing Your Online Persona
Don’ts (rules apply for all other online media)
Badmouth current/previous
employer/colleagues
Mention you’re on a job search if your present
employer isn’t aware
Write or post anything you wouldn’t want
your own family to see,
to see on a billboard,
to be published on the front page of USA Today

25. Research Others
Search for potential employers, colleagues,
etc. via LinkedIn to conduct job search
research
Develop tailored resumes and cover letters
Prepare for interviews
Maintain connection with contacts
Learn areas of interest: forward articles,
ask/answer questions, stay abreast of
challenges and opportunities

26. Expanding Your Network

27. Create a Network of 500+ Right Now!
Sign-up or login to your LinkedIn account
Click on “Contacts” on the left Navigation
Click “Add Connections” on next screen
Enter Aaron Friedman under first & last name, then
enter my email address: aaron116@comcast.net
Next click “Edit/preview invitation text”. Write a
short sentence explaining how you know me;
*important* (to me, at least)
Click “Send Invitation”
The same connection page will allow you to
import contacts saved in your address books

28. LinkedIn Add Connections (Screenshot)

29. Groups (“Your People!”)
Find
Join
Create
Your Own
“Joining Groups that are relevant to your career goals will expand your network
and stir up interest for face-to-face meets and referral based interviews.”

30. LinkedIn Job Search
Login to your LinkedIn account
Click the “Jobs” link on the top navigation
In the “Jobs” section, click the “Advanced Job
Search” tab
Enter your search criteria as you would on any
online job board, then click “Search” at the
bottom of the page to query your request
See Fig 1, Fig 2, & Fig 3 Screenshots for
visual example.

31. LinkedIn Job Search (Fig 1 – Main Jobs Page)

32. LinkedIn Job Search (Fig 2 – Advanced Search)

33. LinkedIn Job Search (Fig 3 – Search Results)

34. Q & A Between LinkedIn & You…
Ask Questions (to your Connections & Groups)
For advice, expertise, feedback and/or resources
Answer Questions (to your Connections & Groups)
Share your expertise and interact with group
discussions
Always look for opportunities to connect with
“Your People” and “New People”

35. Questions?
What Why
How