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The New CMO-CIO Alignment [Infographic]
1. MAXIMIZE
the value
of data
BALANCE
productivity
with
security
INCREASE
revenue, value
& competitive
advantage
IDENTIFY
which marketing
initiatives are
effective
ALIGN
your marketing
with company
objectives
IMPROVE
the overall
customer
experience
great minds don’t always
think alike
+CIO CMO
By 2017, the CMO will spend
more on Technology than the CIO
TODAY
48%
of IT execs say marketing
bypasses IT in project
implementation
40%
of customers are more
likley to purchase when
offers are personalized
across channels
46%
of marketers believe their CIO
does not understand our
marketing objectives
70%
of an organization’s brand
experience is currently
delivered through
IT resources
WITH DIGITAL
CONSUMERS
BECOMING
THE MOST
INFLUENTIAL,
IT IS NOW
IMPERATIVE
THAT GREAT
MINDS MUST
COME
TOGETHER
3 Challenges for CIO’s: 3 Challenges for CMO’s:
Learn more about CIO+CMO Alignment
teradata.com/DataDrivenMarketing
References: 1. 2013 Teradata Data-Driven Marketing Priorities Survey
2. Gartner Executive Program: Top CIO Priorities for 2013
Realize budgets
and data will
overlap
See each other
as revenue,
technology &
brand partners
Leverage
shared insights
Meet often
and with full
disclosure
HOW TO
WORK
TOGETHER
$$
+CIO CMO
The New
CIO + CMO
Strategic
Alignment
Top CIO Business Priorities Top CMO Business Priorities
IMPROVE
marketing
efficiencies
PROVE
marketing
effectiveness
INTEGRATE
cross-channel
marketing
INCREASE
enterprise
growth
STRENGTHEN
customer
relationships
REMOVE
data
silos
DELIVER
operational
results
REDUCE
enterprise
costs
BI and supporting
analytics
#1 CIO PRIORITY
want to improve data
quality processes
86% OF MARKETERS
see big data analytics as
the 2nd most disruptive
technology (behind mobile)
55% OF CIO’s
are leveraging big data
analytics today
ONLY 30% OF MARKETERS
Typically just 20% of
IT budget supports new
growth opportunities
KICK THE 80/20 RULE
say the technology they use
is outdated or inadequate
40% OF MARKETERS
The Current State of Alignment: Marketers and Information
Technology Officers don't work together. There is no perceived
need for collaboration. Ideas and data don't mix.
How to work together for better
CIO + CMO ALIGNMENT
80/20