Carlos Margarido

São Paulo Area, Brazil Brazil

Owner

Retail

endossa is a collaborative store. It's meant to be built by a community not by it's owners. Minipreneurs can rent shelf-space for small fees. Consumers decide through buying ("Every Purchase is an Endorsement") who stays and who leaves the shelves. And so, the shop is constructed by the ideas of those who sell, and the decisions of the ones who buy.