TERMINALFOUR t44u 2010- WEM Personalisation Approaches

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The document discusses personalization and its uses. It describes different types of personalization including implicit, explicit, geographic, and login-based personalization. It provides examples of how Aer Lingus and Specsavers implement personalization on their websites. Specifically, Aer Lingus personalizes content for users based on their country and language. Specsavers allows users to create profiles to personalize their experience.

Technologie Business

Raewyn McKenna – Project Manager Personalisation t44u User & Partner Conference 2010

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Types of Personalisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],t44u User & Partner Conference 2010

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What is personalisation? ,[object Object],t44u User & Partner Conference 2010 Problems you can solve with personalisation

Example #1: Aer Lingus ,[object Object],[object Object],[object Object],t44u User & Partner Conference 2010

What is personalisation? ,[object Object],t44u User & Partner Conference 2010 Example #1: Aer Lingus

[object Object],t44u User & Partner Conference 2010 Example #1: Aer Lingus

[object Object],[object Object],[object Object],t44u User & Partner Conference 2010 Example #2: Specsavers / Sample Site

[object Object],t44u User & Partner Conference 2010 Example #2: Specsavers / Sample Site

Example #2: Specsavers / Sample Data ,[object Object],t44u User & Partner Conference 2010

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TERMINALFOUR t44u 2010- WEM Personalisation Approaches

1. Raewyn McKenna – Project Manager Personalisation t44u User & Partner Conference 2010

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Notes de l'éditeur

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