If you use Google Analytics tools, such as for advertising or measuring website metrics, you're required to have a Privacy Policy. Both Google and global privacy laws require this because Google Analytics uses cookies to function and cookies collect personal information about users. Learn more about this requirement and how to satisfy it. Read the related blog post here:https://termsfeed.com/blog/privacy-policy-google-analytics/

1. Privacy Policy for
Google Analytics

2. (1) Link to https://termsfeed.com/privacy-policy/generator/
If your website or mobile app uses
Google Analytics, you are required
to have a Privacy Policy (1).
Google’s Terms of Service explicitly
requires this.

4. In your Privacy Policy, Google requires that you:
Disclose the use of Google Analytics,
Disclose how Google Analytics collects
and processes data, and
Disclose your use of cookies

5. How to Comply

6. Privacy Policy Content Checklist
Include the following information in your Privacy Policy:

7. That you use remarketing features to
advertise your business across other
websites
Specifically list what Google services
you use.

9. (2) Link to https://termsfeed.com/cookies-policy/
(3) Link to https://termsfeed.com/blog/eu-cookies-directive/
That you and third parties will be using
cookies
Consider doing this through a separate
Cookies Policy (2), especially if you do
business in the EU. This will keep you
compliant with the EU Cookies Directive
(3).

11. That Google (and other third parties) will
show your ads on other websites that a
user visits after visiting yours, and
That your ads will be shown because
the user has visited your website in the
past

13. That users can opt out of your remarketing
campaign through the Google Ad Settings
page (4)
(4) Link to https://support.google.com/ads/answer/2662922?hl=en

14. Optional, but helpful: A prominent link to
“How Google uses data when you use our
partners’ sites or apps (5).”
(5) Link to https://www.google.com/policies/privacy/partners/

15. If you already have a thorough Privacy
Policy that includes sections about
cookies usage and remarketing with
third parties, you may only have to add
a section to your current agreement that
includes Google-specific information.

17. This will make it clear to users what
information Google Analytics collects,
who uses it and how it is used, which
is the ultimate goal here.

18. Privacy Policy Placement on Websites

19. Include a prominent link to your Privacy
Policy, such as in the footer of your
website.

20. You can also provide a pop-up or
banner message letting users know
you use cookies and linking to your
Cookies Policy and/or Privacy Policy.
This will keep you compliant with the
EU Cookies Directive (6).
(6) Link to https://termsfeed.com/blog/eu-cookies-directive/

22. Privacy Policy Placement on Mobile Apps

23. Put a link to your Privacy Policy somewhere
intuitive and easily accessible by your
users, such as in an About section, or a
Legal & Privacy section.

25. If you use Google Analytics:
In your Privacy Policy, let your users
know that you use Google Analytics,
what this means for them, and how
they can opt out.
Provide links to your Privacy Policy.