1. 1950s The American Dream

2. Eisenhower, 1952-1960

3. I like Ike, You like ike, everybody likes ike for president!

4. Robert taft, Richard Nixon

5. Adlai Stevenson, Democratic candidate

6. Prosperity in the 1950s

7. McDonald’s

8. Frozen dinners and the housewife

9. Tupperware

10. Happy Days

11. Corporate man

12. Women in the 1950s

13. The 1950s Housewife Capitalist and consumer driven White and middle class Virgin when married at age 19, baby born 7 months later Immediate motherhood-Dr Spock Backlash against birth control Blamed for social ills Stay at home to showcase your husband’s skills Out of wedlock births are unacceptable College was only to find a man-MRS, PhT Criticized for wanting anything beyond the home

14. Women’s role

15. Ads in the 1950s

16. Advertising to promote alcohol and Tobacco

17. Critics Betty Friedan and the Feminine Mystique

18. I love lucy

19. Leave it to Beaver, Father knows best, Hoody Doody

20. Civil Rights Legislation Permanent Civil Rights Commission Expand Justice Department powers to protect black voting rights

21. Civil Rights Movement

22. Paperbacks and Records Americans were reading 1 million paperbacks a day in the 1950s LPs and 45s brought music into houses Elvis and rock n roll became “teen music”

23. Beatniks: Jack Kerouac Allen Ginsburg Advocated spontaneity, drug use, rebellion against social norms Model for hippies Writers: JD Salinger Affluent Society-John Kenneth Galbraith Social Critics