The document discusses major gifts and the process of soliciting large donations from major donors. It provides guidance on identifying prospective major donors, cultivating relationships with them, and making the ask. Key aspects include researching a donor's interests and past giving, tailoring the request to align with the donor's values, and stewarding the relationship after a gift is made through proper communication and recognition. The goal is to match a donor's interests with an organization's needs in order to receive substantial support.
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