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method two: competition
            by tessa jonson
vegetarian society: about
•	 oldest vegetarian organisation in the world, having started in 1847
•	 “educational charity working to support, represent, and increase the
   number of vegetarians in the UK”
•	 work with policy makers
•	 have free support, but members pay a fee
vegetarian society: provide
•	 lists of Vegetarian Society approved products and shops
•	 any form of support: converting to vegetarianism, cooking,
   connecting with others, and so on
meat free mondays: about
•	 an international campaign founded by Paul McCartney that
   encourages people to eat a meatless diet on Mondays
•	 advertises its environmental, financial, and health benefits
•	 many celebrity endorsements
meat free mondays: provide
•	 new recipes every Monday
•	 facts about meat consumption
   and production
•	 MFM promotional material for
   supporters to use themselves
flexitarian foodie: about
•	 amateur blog of flexitarian recipes
•	 includes short introduction to each recipe
•	 when Googling “flexitarian”, this is the
   only search result that’s not just an article
flexitarian foodie: provides
•	 recipes
•	 definition and explanation of flexitarian
•	 tips on becoming a flexitarian
thank you

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Vegetarian and Flexitarian Organizations Compared

  • 1. method two: competition by tessa jonson
  • 2. vegetarian society: about • oldest vegetarian organisation in the world, having started in 1847 • “educational charity working to support, represent, and increase the number of vegetarians in the UK” • work with policy makers • have free support, but members pay a fee
  • 3. vegetarian society: provide • lists of Vegetarian Society approved products and shops • any form of support: converting to vegetarianism, cooking, connecting with others, and so on
  • 4. meat free mondays: about • an international campaign founded by Paul McCartney that encourages people to eat a meatless diet on Mondays • advertises its environmental, financial, and health benefits • many celebrity endorsements
  • 5. meat free mondays: provide • new recipes every Monday • facts about meat consumption and production • MFM promotional material for supporters to use themselves
  • 6. flexitarian foodie: about • amateur blog of flexitarian recipes • includes short introduction to each recipe • when Googling “flexitarian”, this is the only search result that’s not just an article
  • 7. flexitarian foodie: provides • recipes • definition and explanation of flexitarian • tips on becoming a flexitarian