Back in 2012 (yes, long long time ago) I was asked to produce a Social Media Strategy whilst searching for my 1st real job as a Community Manager. Not knowing much about strategy back then, but some about community and SEO, I managed to to a pretty good job for the time being.

1. Social Media Strategy

2. Goal definition
Goal 1:
Attract traffic to the website to spread the word about Jolicloud
Goal 3:
Get existing Jolicloud users to switch versions
Goal 2:
Make existing beta testers feel special

3. Goal 1 – Increase website traffic
WHY?
HOW?
 Get the word out
 Follow influential bloggers on twitter (tech & cloud related)
 Comment on other blogs
 Interact on Twitter
 Follow cloud computing & tech experts, people
blogging about useful online tools and web services
 Tweet Jolicloud’s latest blog posts as well as some
cloud computing knowledge & fun facts
 Re-tweet interesting content from people we follow
 Write an online press release for the new Jolicloud version
Comment on other blog posts, especially those
who use “Comment Luv” or similar
 will pull Jolicloud’s latest blog post
 good for promoting recent articles
 good for Backlinks (if dofollow enabled)
 RTs are flattering, also to
influential Twiterers
 Jolicloud will get noticed
through frequent
(not obsessive) RTs
 constructive comments only
 have an opinion
 refrain from solely using “i love your post”
Jolicloud doesn’t show in Google search results under keywords like
“cloud computing”, “cloud desktop” or “free online desktop”, etc. but
only under “organize cloud” (position 4) and “Cloud OS” (position 3)

4. Goal 1 – Increase website traffic
 Attract new users
 Connect with (influential) cloud computing & tech bloggers
 Spread the word about the Jolicloud beta
cloudcomputing.sys-con.com/node/1505800
virtualization.net
gevaperry.typepad.com
terrywhite.com/techblog/
cloudcomputinglive.com/blog
technorati.com/technology/cloud-computing
digitizd.com/2010/02/23/53-of-the-best-tech-blogs-out-there
blogs.com/topten/top-10-cloud-computing-blogs
Gather some site statistics from Alexa.com
such as number of visitors, top search
queries driving traffic, visitor language, etc.
 this data might help:
 assess competitors
 define long tail search queries
for Jolicloud.com
if budget: think about an Adwords campaign for the launch of the new Jolicloud
 with the right keywords you can achieve:
 maximum visibility on the web
 new user subscriptions
 Social networks  Twitter & Facebook
 Blogs  comment on other blogs
 Forums  start new threads & discussions on forums on web apps,
web organization tools, online time management & productivity
tools forums, etc.
An interesting challenge
would be to make Jolicloud
a trending topic on Twitter
 #Jolicloud
 #JolicloudBeta

5. Goal 1 – Increase website traffic
 On-page SEO
 Write blog articles containing keywords in relation to Jolicloud’s activity
Possible long tail search queries
 cloud desktop
 organized cloud
 free organized cloud
 free cloud desktop
 free online cloud desktop, ...
 Comment on forums or other blogs
 Check if dofollow is enabled in the blog’s source code
 Website directories
 Submit Jolicloud to various website & blog directories
 Partner sites
Search for potential backlink partner sites
WHY? According to Alexa.com, the main search queries driving traffic to Jolicloud.com
are “Joli”, “Jolicloud” or “Joli OS”
 it would help if Jolicloud.com was also found under other search terms BUT
be careful with generic search terms because they are highly competitive
and a good position in search results is therefore hard to achieve
think about long tail search terms
 Write optimized texts containing the
previously defined long tail search queries
 Link Building (dofollow links)

6. Goal 2 – Make existing beta users
feel special
HOW?
 Limit the number of beta invites
 Spread the word on Twitter & Facebook that there are only
a couple of invites left give a real number
 Existing and future beta users will feel
privileged to have been chosen
 Website traffic will increase rapidly
 The number of user subscriptions will increase
 Reward beta testers
 With an early release of the new Jolicloud for those who beta tested
it would be way too expensive
to have everything shipped to
the US for every beta tester
If Jolicloud were a US-based company
 we could have rewarded the beta
testers with some goodies such as t-shirts,
stickers, pens, customized iPhone or iPad
cases with the Jolicloud logo
Jolicloud’s website visitors are
mainly from the US (Alexa.com)
Make it an online event
 give a date on which the last few
beta invites will be distributed

7. Goal 3 – Get existing Jolicloud users
to switch versions
HOW?
 Poll existing users to know if
 They are willing to switch versions
 Existing and future beta users will feel privileged
 Website traffic will increase rapidly
 The number of user subscriptions will increase immediately
 Encourage user feedback
 Set up an online suggestion box
 Twitter polls (mysurveysaid.com,
pollyourfollowres.com, polls.tw)
 Facebook polls
 General poll sites (easypolls.net,
micropoll.com, gopollgo.com)
 What they expect from the new version
 Which features should be added to make them consider switching
 Use online surveys as well as simple yes/no feedback platforms
Free online feedback services
 Simple yes/no feedback  urtak.com
 Customizables surveys  surveymonkey.com
 Set up a transitional period
 Let today’s Jolicloud users switch between the new & old version
for a limited time  like Twitter did

8. Basic Community Management
 Be present on the most common social media platforms
 Hootsuite for Twitter & Facebook management
Find content to tweet about & retweet
 on social bookmarking sites like Delicious &
Stumble Upon or content aggregators such
as TweetMeme
 hashtag search on Twitter & Tweetreach
 real-time social search engines like Topsy
 Social Bookmarking  Stumble Upon, Delicious, Digg, Diigo, ...
 Blog directories  Technorati, Blog Catalog, Blogarama, Blogged,
 Produce content
 Blog  Set up editorial guidelines
(themes, frequency, tone, ...)
 Content curation services  paper.li, scoop.it, storify, bag the web,
Tweetreach lets you search for
hashtags or keywords on Twitter
 the plus: gives you the reach
of each search query
Blog content ideas
 Fun behind the scenes look at Jolicloud
(videos, photos)
 Reports from events Jolicloud participated in
(Jolicloud’s own take on those events)
 Promote one Jolicloud app per week on a
specific day (like “App Wednesday”)
 Engagne your audience
 Respond to questions & comments  Blog, Facebook & Twitter
 Promote bloggers, twitterers you like  Share it with your audience

9. Social Media Monitoring (SMM)
 LISTEN - Analyze your social sentiment
 General  Samepoint, Socialmention, WhatDoesTheInternetThink, Crowdbooster
General website analytics tools
 Google Analytics - analyse any time period
 Alexa - shows the search queries driving
traffic to your site
 Woopra - realtime web analytics
(see the impact of your social
media actions in real time)
 Twitter  Twittersentiment, Twittrratr, Twendz
 MEASURE - Analyze your social impact
 General  Klout, Peer Index,
Track conversations
 Monitter - easily set up columns with the
keywords you want to track
 Hootsuite - this twitter client lets you track
keywords, mentions, hashtags
 ENGAGE - Be an active part of web conversations
 Facebook  Facebook Insights, Pages Analyzer
 Twitter  Tweetreach, Tweet Grader, Tweet Effect
 General statistics & monitoring tools
 Twitter  Twitter Counter, Tweetreach, Tweet Stats
 General motitoring  Topsy, Monitter, Hootsuite, Boardreader, Who’s Talkin
 When should you say something?  Tweet O Clock, Timely, WhenToTweet
 Ask your followers for their opinion  Straw Poll, Polls.tw
 Web services offering stats  Feedburner, Bit.ly