More on the continuing evolution of the demand generation process. Are you updating your strategies to account for changing technologies and human realities? Learn more on my webinar: http://lfov.net/webrecorder/s?kid=57& cid=LF_82373698

1. Thoughts on a Successful Demand Generation Program Marcus R. Tewksbury Director of Customer Intelligence

2. Golden Rules of Demand Generation What are the critical things we’ve got to get right? Collectively, as a team, Sales & Marketing are responsible for creating… The ONLY measure that matters Our most precious commodity is the time of sales… we need to insure we are spending the most time with the most valuable customers We need a basket of measurable, repeatable KPI’s that we can use to drive performance across the team and that is related to revenue creation

4. Problems in lead quality begin with the approach … Traditional approaches were dependent upon unfettered access to customers Direct Broadcast

6. … And ultimately result in poor lead quality Squeezing Stones… has impacted the roles played by sales and marketing Reduced Quality and Quantity of Leads Forces Marketing to Rush More Unqualified Leads Through

7. It’s time to diversify the top of your funnel There are many ways to begin the dialog with a customer Lead Quality Scale Are you using all possible channels to fuel your funnel? Social Traditional Loyalty High Low

8. Thank You! Marcus R. Tewksbury Director of Customer Intelligence [email_address] Twitter: @tewksbum Cell: 312.404.4835 Blog: TheMarketingMojo.com Want more? Checkout the webinar: How to Fuel Your Lead Generation with an Inbound, Social Media Strategy Click Here