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The ethnographic
architect approach
Sálvora Feliz-Ricoy
Universidad Politécnica de Madrid (Spain)
Tiberio Feliz-Murias
Universidad Nacional de Educación a Distancia (Spain)
XVI Workshop Qualitative Research in Psychology 
La Laguna, 26th‐28th February 2015
Ethnographic approach
• No preparation of the 
context to research.
• Respecting people, 
activities and places.
• Minimize impact and 
effects on everyday 
life.
• Collect data on real 
events and activities.
Techniques and tools
• Observation
• Walking
• Conversation
• Tools (photo, 
video, & audio 
recording)
Research questions
• How are XL buildings in real life?
• How was the initial plan carried 
out?
• How is the real building state?
• How do people use spaces?
• Which are the problems 
detected?
• How do people feel their 
housing?
• Which was the impact on the 
surroundings?
Research object
• Housing dwellings 
Forte di Quezzi
(Genoa, Italy)
• Luigi Carlo Daneri
• 1956
• 384 housings
• 2,010 residents
• Length 540 m. 
xl dwelling infraestructures
a set of buildings
whose façade
perception is 400m of
length or more, has
an urban scale and
envelopes the town
It has a constant section and unit aesthetic, usually with concrete façade,
and it is an urban mass that is an extension of the town
but… what is it the different between the published project and the real one?
presence and absence: comparison
the real scale of the fact: the feeling
the uses of the arcades: real applications
the maintenance problems: detection
evolution and worsening
the detection of the renovations
the detection of the renovations
How do people use the community spaces?
the hidden spaces
How do people live?
Conclusions 
• Ethnographic methods are useful for architect 
studies and job practice.
• It is mainly useful for topics related to life style 
and everyday activities.
• It enriches documents and designs with 
perceptions and feelings.
• It confirms the observance of initial designs.
• It allows knowing the impact on surroundings and 
neighbours.
• It detects real problems and changes.
Thank you for your attendance 

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Ethnographic architect approach