14. In a June 2011 Pew Internet sample, 79% of American adults said they used the internet and 59% of those internet users, say they use at least one social networking service (SNS). Facebook dominates the SNS space in this survey: 92% of SNS users are on Facebook; 29% use MySpace, 18% use LinkedIn and 13% use Twitter. –Pew Internet Research 2011
15. The average social media user is shifting to an older audience (Avg. 33 Yrs. In 2008 and now, 38 Yrs. In 2010). –Pew Internet Research 2011
20. A significant 90% of marketersindicate that social media is important for their business. –2011 Social Media Marketing Industry Report
21. The number-one advantage of social media marketing (by a long shot) is generating more business exposure, as indicated by 88% of marketers. Increased traffic (72%) and improved search rankings (62%) were also major advantages. –2011 Social Media Marketing Industry Report
22. Facebook, Twitter, LinkedIn and blogs were the top four social media tools used by marketers, in that order. Facebook has eclipsed Twitter to take the top spot since our 2010 study.–2011 Social Media Marketing Industry Report
23. The majority of marketers (58%)are using social media for 6 hours or more each week, and more than a third (34%) invest 11 or more hours weekly. –2011 Social Media Marketing Industry Report
35. 5 Steps to getting started Perform a Competitive Analysis Define your Social Media Marketing Strategy Establish and Customize your Social Networking Platforms Integrate all Online Channels Launch!
36. Ongoing Helpful tips Be Committed and Consistent in your Updates Engage and Interact with your Audience LISTEN and Respond—Every Post gets a Post Be REAL—People Buy from People Build Relationships for the Long-term!