3. What I learned about SEO yesterday
• “Social will kill SEO”
• SEO isn’t sexy
• Quality content is key
• Spam makes SEO look
bad
• Hiring good SEOs is hard
• SEO is not rocket science
• It’s hard to explain to
people what you do
• There are not enough
women in this industry
(my observation)
4. Now replace SEO with EMAIL
• Social will kill EMAIL
• EMAIL isn’t sexy
• Quality content is key
• Spam makes EMAIL look
bad
• Hiring good EMs is hard
• EMAIL is not rocket
science
• It’s hard to explain to
people what you do
• There are not enough
women in our industry
5. What I also learned is this…
SEOs are constantly looking for ways to:
• Distribute/market their content
• To understand your users/visitors
• Get m.o.r.e. links
