Contenu connexe Similaire à Fishing for Ideas - Design Thinking applied (13) Fishing for Ideas - Design Thinking applied1. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking...e alguns métodos visuais
para resolução criativa de problemas
2. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Multidisciplinar
DT
Iterative
Design
Process
Creative
Space
3. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Process
UNDERSTAND
OBSERVE
SYNTHESIS
IDEATE
PROTOTYPE
TEST
4. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Process
UNDERSTAND
OBSERVE
SYNTHESIS
IDEATE
PROTOTYPE
TEST
5. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Understand
6. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Understand
?
7. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Understand
Team Building
8. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Understand
Avaliação do Problema
9. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Understand
Criação de uma base
comum
de entendimento
10. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Understand
Redefinição do problema
HMW
11. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Understand
Planeamento
da fase
de pesquisa
12. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Understand
Motivação
13. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Process
UNDERSTAND
OBSERVE
SYNTHESIS
IDEATE
PROTOTYPE
TEST
14. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Observe
15. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Observe
16. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Observe
Shadowing
17. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Observe
Entrevistas
18. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Observe
Desk Research
19. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Observe
Seting Invasion
20. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Observe
Surveys
21. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Observe
Cluster Information
22. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Process
UNDERSTAND
OBSERVE
SYNTHESIS
IDEATE
PROTOTYPE
TEST
23. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Synthesis
24. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Synthesis
Personas Journey
Map 1
Journey
Map 2
Diagramas SWOT Análise
Posicionamento
Concorrência
CarlosCliente
Artur
Rui
Preparação
Encomendas
Pedido
compra
Peniche
Encomenda
Compra em Lota
Encomendas
Ericeira
Isabel
Pedido
compra
Escolha de
peixe
Rocha & Jorge
Factura
Lota
Peixe
Lota
+
ClienteSeparação
Encomendas
João
€
Factura
Outras
Empresas
Entrega
Peniche-MARL
Distribuição
Ericeira
€ Pagamento
Fornecedores
Escolha e
recolha de
peixe
€dinheiro
clientes
Carlos
Artur
€Cheques
Deposito
Folha de
Caixa
Compras/
Vendas
+
MARL
Factura
+
Talões
Depósito
€
Cheques
+
dinheiro
ericeira
+
Gisa
Cliente
Bancos
€
Cheques
€
Artur
Ida para
MARL
Talões
Depósito
+
€
Folha de
Caixa
25. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Synthesis/Frameworks
Personas
26. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Synthesis/Frameworks
Journey Map 1
27. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Synthesis/Frameworks
Journey Map 2
CarlosCliente
Artur
Rui
Preparação
Encomendas
Pedido
compra
Peniche
Encomenda
Compra em Lota
Encomendas
Ericeira
Isabel
Pedido
compra
Escolha de
peixe
Rocha & Jorge
Factura
Lota
Peixe
Lota
+
ClienteSeparação
Encomendas
João
€
Factura
Outras
Empresas
Entrega
Peniche-MARL
Distribuição
Ericeira
€ Pagamento
Fornecedores
Escolha e
recolha de
peixe
€dinheiro
clientes
Carlos
Artur
€Cheques
Deposito
Folha de
Caixa
Compras/
Vendas
+
MARL
Factura
+
Talões
Depósito
€
Cheques
+
dinheiro
ericeira
+
Gisa
Cliente
Bancos
€
Cheques
€
Artur
Ida para
MARL
Talões
Depósito
+
€
Folha de
Caixa
28. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Synthesis/Frameworks
Diagramas
29. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Synthesis/Frameworks
SWOT
30. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Synthesis/Padrões
Análise de Posicionamento
Concorrencial
31. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Ideate
UNDERSTAND
OBSERVE
SYNTHESIS
IDEATE
PROTOTYPE
TEST
32. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Ideate
33. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Ideate
+
34. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Ideate
Brainstorm
35. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Ideate
Brainstorm - Ponto de Vista
36. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Ideate
Facebook Brainstorm
37. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Ideate
Go for quantity
Build on ideas of others
Be visual
38. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Ideate
Garage
(Sea of ideas)
39. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Prototype
UNDERSTAND
OBSERVE
SYNTHESIS
IDEATE
PROTOTYPE
TEST
40. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Prototype
41. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Prototype
Cartazes Prototyping
Methods
Distribuição Mapa
de Interacções
Mapa
de Interacções
Mapa
de Interacções
42. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Prototyping Visualization
Tangibilização
43. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Prototyping Methods
Quick and Dirty
44. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Prototyping Journey Map
Distribuição
45. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Iteration
Mapa de interacções
46. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Iteration
Mapa de interacções
47. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Test
UNDERSTAND
OBSERVE
SYNTHESIS
IDEATE
PROTOTYPE
TEST
48. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Test
49. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Test
Prospecção
50. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Testing
Apresentação
para validação
51. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Testing
Apresentação
para validação
52. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Testing
Service Design
53. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Testing
Service Design
54. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Testing
Ferramentas de apoio
Prospecção
55. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Testing
Ferramentas de apoio
Controlo e avaliação
56. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design ThinkingVisualização do Espaço
58. Project Flow
Stress/Frustration
Understand Observe PrototypeIdeate Test
Mapping
Emotions
Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Client meeting
Peniche
Kick-off
Company
History
Client meeting
Fisher lady
Client meeting
FB
Idea selection
Grocery
Shop
Service
Development
Educate
1st Deliveries
Educate
59. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
www.fishingforideas.wordpress.com
OBRIGADO
tgnunes@gmail.com
rui@ruiquinta.com