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Tony Russell-Rose, UXLabs
Stephann Makri, UCL Interaction Centre




                UXLabs - User Experience Research and Design - www.uxlabs.co.uk   1
Availability of IR                             Usage by design
research models                                 practitioners




         UXLabs - User Experience Research and Design - www.uxlabs.co.uk   2
Research                                      Design
insights                                   interventions




   UXLabs - User Experience Research and Design - www.uxlabs.co.uk   3
The traditional approach:

 Interview
transcripts,      Information                       Information                    Design
   direct          behaviours                          needs                      insights
observation




                UXLabs - User Experience Research and Design - www.uxlabs.co.uk              4
   Information needs gathered thru client
    engagements (stakeholder workshops), e.g.
      ▪ “Find best offers before the others do so I can have a high margin”
      ▪ “Get help and guidance on how to sell my car safely so that I can
        achieve a good price”


                                      Information
                                       behaviours
    Information
       needs
                                  Design insights

                    UXLabs - User Experience Research and Design - www.uxlabs.co.uk   5
Lookup                    Learn                                 Investigate
• Locate                  • Compare                             • Analyze
• Verify                  • Comprehend                          • Evaluate
• Monitor                 • Explore                             • Synthesize




            UXLabs - User Experience Research and Design - www.uxlabs.co.uk    6
UXLabs - User Experience Research and Design - www.uxlabs.co.uk   7
UXLabs - User Experience Research and Design - www.uxlabs.co.uk   8
UXLabs - User Experience Research and Design - www.uxlabs.co.uk   9
UXLabs - User Experience Research and Design - www.uxlabs.co.uk   10
UXLabs - User Experience Research and Design - www.uxlabs.co.uk   11
UXLabs - User Experience Research and Design - www.uxlabs.co.uk   12
UXLabs - User Experience Research and Design - www.uxlabs.co.uk   13
UXLabs - User Experience Research and Design - www.uxlabs.co.uk   14
UXLabs - User Experience Research and Design - www.uxlabs.co.uk   15
UXLabs - User Experience Research and Design - www.uxlabs.co.uk   16
UXLabs - User Experience Research and Design - www.uxlabs.co.uk   17
From research to practice
• We all want our work to have impact -
• We need to close the gap from both sides
A Model of Consumer Search Behaviour
• Design examples illustrate scope and boundaries
• Minimise the conceptual gap and drive adoption


           UXLabs - User Experience Research and Design - www.uxlabs.co.uk   18
Tony Russell-Rose, PhD
Director, UXLabs



   Web:     http://uxlabs.co.uk
   Email: tgr@uxlabs.co.uk
   Blog:    http://isquared.wordpress.com
   LinkedIn: http://uk.linkedin.com/in/tonyrussellrose
   Twitter: @tonygrr

              UXLabs - User Experience Research and Design - www.uxlabs.co.uk   19

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Designing for Consumer Search Behaviour

  • 1. Tony Russell-Rose, UXLabs Stephann Makri, UCL Interaction Centre UXLabs - User Experience Research and Design - www.uxlabs.co.uk 1
  • 2. Availability of IR Usage by design research models practitioners UXLabs - User Experience Research and Design - www.uxlabs.co.uk 2
  • 3. Research Design insights interventions UXLabs - User Experience Research and Design - www.uxlabs.co.uk 3
  • 4. The traditional approach: Interview transcripts, Information Information Design direct behaviours needs insights observation UXLabs - User Experience Research and Design - www.uxlabs.co.uk 4
  • 5. Information needs gathered thru client engagements (stakeholder workshops), e.g. ▪ “Find best offers before the others do so I can have a high margin” ▪ “Get help and guidance on how to sell my car safely so that I can achieve a good price” Information behaviours Information needs Design insights UXLabs - User Experience Research and Design - www.uxlabs.co.uk 5
  • 6. Lookup Learn Investigate • Locate • Compare • Analyze • Verify • Comprehend • Evaluate • Monitor • Explore • Synthesize UXLabs - User Experience Research and Design - www.uxlabs.co.uk 6
  • 7. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 7
  • 8. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 8
  • 9. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 9
  • 10. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 10
  • 11. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 11
  • 12. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 12
  • 13. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 13
  • 14. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 14
  • 15. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 15
  • 16. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 16
  • 17. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 17
  • 18. From research to practice • We all want our work to have impact - • We need to close the gap from both sides A Model of Consumer Search Behaviour • Design examples illustrate scope and boundaries • Minimise the conceptual gap and drive adoption UXLabs - User Experience Research and Design - www.uxlabs.co.uk 18
  • 19. Tony Russell-Rose, PhD Director, UXLabs  Web: http://uxlabs.co.uk  Email: tgr@uxlabs.co.uk  Blog: http://isquared.wordpress.com  LinkedIn: http://uk.linkedin.com/in/tonyrussellrose  Twitter: @tonygrr UXLabs - User Experience Research and Design - www.uxlabs.co.uk 19

Notes de l'éditeur

  1. Also List Inlay (e.g. Google reader)? How about hit highlighting?
  2. Citation maps, Concept maps, summariesTyler learning styles docGeospatial / water example
  3. Also addGrouping of similar results: structured results, a la NCSU libraries?