Presentation by Jen Wells and Bill Balderaz at the February 23, 2022 Columbus Web Analytics Wednesday meetup.

1. Jen Wells and Bill Balderaz

2. A BIG THANKS TO OUR 2022 SPONSORS:
#cbuswaw

3. April 13, 2022
Next In-Person Event
Modern Data Culture
with Slalom Consulting

4. A SLEW OF
HARD-WORKING
(AND MIGHTY
FINE LOOKING)
VOLUNTEERS:
@ktbee21
#cbuswaw

6. A BIG THANKS TO OUR 2022 SPONSORS:
#cbuswaw

7. WELCOME!
Jen Wells | TalentID Group
Bill Balderaz | Futurety

8. Today’s Hiring Criteria
● BACHELOR'S (REQUIRED). GRADUATE DEGREE (PREFERRED)
● US WORK AUTHORIZATION (REQUIRED)
● SQL: 5 YEARS
● MARKETING: 3 YEARS
● MICROSOFT EXCEL: 5 YEARS
● PIVOT TABLES: 1 YEAR
● TABLEAU: 1 YEAR
● GA CERTIFICATION
● ABILITY TO PASS BACKGROUND CHECK
● AVAILABLE 8-5 EST
● RELIABLY COMMUTE TO THIS LOCATION

9. So Where Are All of My
Candidates?

10. WE FOUND THEM!
• PEOPLE IMPACTED BY THE CRIMINAL JUSTICE SYSTEM
• CANDIDATES WORKING THROUGH IMMIGRATION STATUS
• WORKING PARENTS
• NEW GRADUATES
• TALENTED EMPLOYEES IN RETAIL, MANUFACTURING OR
FOOD SERVICE
• YOUR OWN STAFF LOOKING TO UPSKILL AND RESKILL

11. WHAT IS DATA ANALYTICS?
• THE PROCESS OF EXAMINING RAW DATA SETS TO IDENTIFY
TRENDS/PATTERNS AND DRAW CONCLUSIONS ABOUT
WHAT THE DATA IS TELLING YOU.
• DATA ANALYTICS ALLOWS BUSINESSES TO MAKE INFORMED
DECISIONS BASED ON WHAT THE DATA IS TELLING YOU.
• IT TAKES AWAY THE GUESSING. IT CAN EVEN HELP YOU
PREDICT WHAT WILL HAPPEN IN THE FUTURE.

12. WHY DATA ANALYTICS?
• DATA ANALYSTS ARE FORECASTED TO BE ONE OF THE
MOST IN DEMAND PROFESSIONS BY 2022
• 85% OF COMPANIES WILL HAVE ADOPTED BIG DATA AND
ANALYTICS TECHNOLOGIES
• OVER 450 OPEN JOBS IN OHIO ALONE
• SKILLS TRANSFERABLE ACROSS MARKETING, DATA, AND
ANALYTICS

13. WHO IS A GOOD FIT?
• CANDIDATES NEED TO CHECK THESE BOXES:
○ PROBLEM SOLVER
○ CRITICAL THINKER
○ ASKS QUESTIONS
○ HARD WORKER
○ ENJOY FINDING PATTERNS
○ COMMITTED

14. HOW YOU CAN HELP
TRAINING
MENTORING FUNDING
$

15. MENTORING
• OPPORTUNITY TO GROW YOURSELF!
• OPPORTUNITY TO HELP GROW AND DEVELOP OTHERS!
• SET GOALS
• BE PREPARED
• BE INTENTIONAL
• WORK TOGETHER

16. DID YOU KNOW?
• 25% OF MENTEES AND 28% OF MENTORS ENROLLED IN A MENTORING
PROGRAM HAD A SALARY-GRADE CHANGE COMPARED TO THOSE WHO
DID NOT PARTICIPATE
• MENTEES ARE PROMOTED 5X MORE OFTEN THAN THOSE WITHOUT
• MENTORS ARE 6X MORE LIKELY TO BE PROMOTED
• 87% OF MENTORS AND MENTEES FEEL EMPOWERED BY THEIR
RELATIONSHIPS AND HAVE GREATER CONFIDENCE
• 76% OF PEOPLE BELIEVE MENTORS ARE IMPORTANT BUT LESS THAN HALF
HAVE ONE NOW

17. GETTING STARTED
• COLLEAGUES
• NETWORKING GROUPS
• UNIVERSITIES
• TRAINING PROGRAMS
BE A CHAMPION FOR RISING DATA ANALYSTS

18. FUNDING:
• BOOTCAMPS CAN COST ANYWHERE FROM APPROXIMATELY
$5,000-$20,000 OR MORE
• OTHER TRAINING PROGRAMS INCLUDE ONLINE RESOURCES-
I.E. UDEMY, LYNDA.COM, ETC.
• SEMINARS, CONFERENCES, ETC.
• NOT EVERYONE CAN AFFORD IT, REGARDLESS OF WHAT IT
CAN DO FOR THEIR FUTURE
$

19. FUNDING:
• SPONSOR A STUDENT OR YOUNG PROFESSIONAL
MEMBERSHIP TO AN ASSOCIATION
• PAY FOR A STUDENT OR YOUNG PROFESSIONAL’S TICKET TO
A NETWORKING EVENT
• USE COMPANY RESOURCES TO PROVIDE TRAINING
OPPORTUNITIES
• GIVE TO SCHOLARSHIPS AND ORGANIZATIONS PROVIDING
OPPORTUNITIES
$

20. FUNDING:
• BUILD THE CASE IN YOUR ORGANIZATION TO
UPSKILL/RESKILL
• HIRE FROM OTHER PROGRAMS
• ENCOURAGE OTHER ORGS/INTERNAL TEAMS TO DO THE
SAME
• DON’T TRADE MENTORSHIP FOR FREE WORK
• STOP REQUIRING BACHELOR’S/PhD’S ETC. IT SHOULD BE
AND/OR.
$

21. TRAINING:
• MOST ORGANIZATIONS DO NOT NEED A TEAM OF PhDs
• EMPLOYERS REPORT THAT TOOL LEVEL SKILLS ARE CRITICAL
AND HARD TO COME BY (“We need more hands on team
members”)
• TOOLS ARE HIGHLY TEACHABLE IN LIVE, VIRTUAL OR
SELF-PACED ENVIRONMENTS

22. TRAINING
• IDENTIFYING CANDIDATES WITH THE SOFT SKILLS,
INTELLECT, AND DESIRE TO LEARN
• CONNECT THEM WITH HANDS ON TRAINING ON
GOOGLE ANALYTICS, EMAIL ANALYTICS, AND SOCIAL
ANALYTICS
• PROVIDE CODING SKILLS FOR MORE DATA INTENSIVE
ROLES

23. TRAINING
• TRAINING OPTIONS
○ CERTIFICATE PROGRAMS LIKE TALENTID ACADEMY
○ TIME AND FUNDING FOR UDEMY OR LINKEDIN
LEARNING
○ INTERNAL ONBOARDING SCHEDULE USING
VENDOR TRAINING
■ GA CERTIFICATION IN WEEK 1
■ GOOGLE ADS IN WEEK 2
■ EMAIL IN WEEK 3

24. CAREER/JOB SEARCH SUPPORT
• REVIEW A RESUME
• REVIEW A LINKEDIN PROFILE
• DO MOCK INTERVIEWS
• REVIEW A PORTFOLIO/HELP SOMEONE BUILD ONE
• PROVIDE MARKET INSIGHT ON SALARY
• MAKE INTROS, BE A REFERENCE

25. TIRED OF CRICKETS?
• LOOK TO THE BLUE OCEAN FOR TALENT
• EXPAND YOUR DEFINITION OF WHAT MAKES A GOOD TEAM
MEMBER
• CREATE THE TALENT WITH FUNDING, TRAINING, AND
MENTORSHIP

26. Q&A
Jen Wells
jwells@talentidgroup.com
614-949-5306
Bill Balderaz
bbalderaz@futurety.com
937-215-6148