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Textbook Growth strategy – Jump start your book business at the right place and right time eBay SEA Team
Show me the money! ,[object Object],[object Object],Steps to start textbook business (What, When, Where, How) 1 Best Practices 2 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Themes For Starting Your Textbook Business
Show me the money! ,[object Object],[object Object],1 Show me the money!
Bigger Pie Each Year:  Demand for US and SEA Textbook is growing Exact Figures - Confidential
Show me the money! ,[object Object],[object Object],1 Show me the money!
MY Top Textbook Seller: ***vvv (US$346K past 3 month) Source: www.Terapeak.com
TH Top Textbook Seller: ****wh** (US$203K past 3 month) Source: www.Terapeak.com
TH Top Textbook Seller: *****de***ho* (US$260K past 3 month) Source: www.Terapeak.com
Steps to start textbook business – What, When, Where, How Steps to start textbook business (What, When, Where, How) 2 ,[object Object],[object Object],[object Object],[object Object]
Sell International Edition Textbook ,[object Object],Take advantage of the huge price difference between International Edition and US edition  Note: Sellers will have to take note of the few minor differences between the 2 edition when listing. (More Detail in next slide) Buyer Save  52% International Edition: US$59 US Edition: US$165.47
Comparison between International Edition and US Edition Textbooks Some textbooks have different CD or access to online resources  Not all US edition textbooks have it CD or Access to Online resources Some have difference case studies All Case Studies Some IE Textbooks have different homework questions  All Homework Questions Generally Same (Check Table of content and Index) All topics Content “ International Edition” on cover and sometimes with the word “Not for sales in US” “ US Edition” on cover Cover Design Soft (Mainly) Hard Cover Material International Edition US edition
Bestseller Titles in Textbook Category
Bestseller Titles in Textbook Category
Other Interesting Facts about International Edition Textbooks ,[object Object],[object Object],[object Object],[object Object]
Steps to start textbook business – What, When, Where, How Steps to start textbook business (What, When, Where, How) 2 ,[object Object],[object Object],[object Object],[object Object]
When to list in eBay? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where to list? ,[object Object],[object Object],[object Object],Priority 1 US Site eBay.com
Steps to start textbook business – What, When, Where, How Steps to start textbook business (What, When, Where, How) 2 ,[object Object],[object Object],[object Object],[object Object]
Basic of ISBN ,[object Object],[object Object],[object Object],[object Object],Sample of 10-Digit ISBN
How to Search For Top Selling Textbook Titles?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: University of California Berkeley Book Store
Example: University of California Berkeley Book Store
List of Top Public US Universities by Enrollment Size  ,[object Object],[object Object],[object Object]
List of Top Private US Universities by Enrollment Size  ,[object Object],[object Object],[object Object]
Best practices for selling textbooks Best Practices 3 ,[object Object],[object Object],[object Object],[object Object]
Best practices to reduce Item Not as Describe disputes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best practices for selling textbooks Best Practices 3 ,[object Object],[object Object],[object Object],[object Object]
Best Practice to reduce Item Not Received disputes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Best practices for selling textbooks Best Practices 3 ,[object Object],[object Object],[object Object],[object Object]
Seller Tips for Ranking Better in Best Match 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Match Alternative: Use Adcommerce ,[object Object],[object Object],25 – 200 eBay Listings Result 5 Sponsor Links per page Page 1  Search  Result
Best Practice : Others – Learn from the Best ,[object Object],[object Object],[object Object],[object Object]
Best Practice : Others – Learn from the Best ,[object Object],[object Object],Pre-Filled Disclaimer Reference title to credible source  International Edition Disclaimer Subscribe newsletter link
End

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Jump start-strategy-book-sellers-training-webinar-version

  • 1. Textbook Growth strategy – Jump start your book business at the right place and right time eBay SEA Team
  • 2.
  • 3.
  • 4. Bigger Pie Each Year: Demand for US and SEA Textbook is growing Exact Figures - Confidential
  • 5.
  • 6. MY Top Textbook Seller: ***vvv (US$346K past 3 month) Source: www.Terapeak.com
  • 7. TH Top Textbook Seller: ****wh** (US$203K past 3 month) Source: www.Terapeak.com
  • 8. TH Top Textbook Seller: *****de***ho* (US$260K past 3 month) Source: www.Terapeak.com
  • 9.
  • 10.
  • 11. Comparison between International Edition and US Edition Textbooks Some textbooks have different CD or access to online resources Not all US edition textbooks have it CD or Access to Online resources Some have difference case studies All Case Studies Some IE Textbooks have different homework questions All Homework Questions Generally Same (Check Table of content and Index) All topics Content “ International Edition” on cover and sometimes with the word “Not for sales in US” “ US Edition” on cover Cover Design Soft (Mainly) Hard Cover Material International Edition US edition
  • 12. Bestseller Titles in Textbook Category
  • 13. Bestseller Titles in Textbook Category
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Example: University of California Berkeley Book Store
  • 22. Example: University of California Berkeley Book Store
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. End

Notes de l'éditeur

  1. From: Liao, Jeff Sent: Wednesday, December 03, 2008 8:00 AM To: Hua, Oliver; Lin, John; Clarke, Ian; DL-eBay-GC&SEA Jeff Expanded; Lai, Edwin; Leung, Kelly; Chow, Alice; Yuen, John; Ip, Annie; Yip, Jenny Subject: Re: Shenzhen Offsite Summary and Follow-ups Thanks for the summary and follow-through, Oliver. Also kudos to everyone who took part in our first expanded (across SEA/GC) management offsite meeting last week in Shenzhen. I walked away with three priorities for success: 1. Identify the verticals and source the right merchandise at the right price that we have the right to win, either on our core eBay marketplaces globally or through our newly developed Sourcingforebay platform. 2. It is no longer a level playing field game on eBay under Turnaround and Dynamo. Individual and casual sellers will find it harder and tougher to sell on eBay. We need to shift to even more targeted AAAs on larger business and professional sellers. 3. HK re-invigoration for both Marketplace and PayPal is critical for our ability to meet GC/SEA budget. We need to have a solid plan in next 60 days to either bend the curve in HK or mitigate the risk from CN/TW/SEA. I will work with my DRs to provide top down guidances accordingly. Thanks and regards, Jeff Liao from his BlackBerry Handheld
  2. http://cgi.ebay.com/NEW-Understanding-Business-Nickels-William-G_W0QQitemZ120401777478QQcmdZViewItemQQ_pidZ54348753QQmediaitemZ1QQptZUS_Texbook_Education?hash=item1c08815346
  3. 327 copies sold
  4. 327 copies sold
  5. http://www.fulbright.org.nz/studyus/uni.html http://websteruniversity.us/ftleavenworth/termDates.shtml
  6. >
  7. >
  8. http://www2.ebay.com/aw/core/200905.shtml#2009-05-08145442
  9. Yumivv
  10. From: Liao, Jeff Sent: Wednesday, December 03, 2008 8:00 AM To: Hua, Oliver; Lin, John; Clarke, Ian; DL-eBay-GC&SEA Jeff Expanded; Lai, Edwin; Leung, Kelly; Chow, Alice; Yuen, John; Ip, Annie; Yip, Jenny Subject: Re: Shenzhen Offsite Summary and Follow-ups Thanks for the summary and follow-through, Oliver. Also kudos to everyone who took part in our first expanded (across SEA/GC) management offsite meeting last week in Shenzhen. I walked away with three priorities for success: 1. Identify the verticals and source the right merchandise at the right price that we have the right to win, either on our core eBay marketplaces globally or through our newly developed Sourcingforebay platform. 2. It is no longer a level playing field game on eBay under Turnaround and Dynamo. Individual and casual sellers will find it harder and tougher to sell on eBay. We need to shift to even more targeted AAAs on larger business and professional sellers. 3. HK re-invigoration for both Marketplace and PayPal is critical for our ability to meet GC/SEA budget. We need to have a solid plan in next 60 days to either bend the curve in HK or mitigate the risk from CN/TW/SEA. I will work with my DRs to provide top down guidances accordingly. Thanks and regards, Jeff Liao from his BlackBerry Handheld