We custom build Customer Experience Management (CXM) solutions in partnership with leading digital experience platforms like Sitecore, Episerver and Progress Sitefinity and leading open-source content management (CMS) platforms like DotNetNuke, Drupal, Joomla, WordPress and Magento.

1. How to add value your business with mobile
app development | Web Synergies

2. One of the biggest mistakes an organization makes is treating its target audience as a
mere afterthought - groups the marketing folks are solely responsible for. However,
it has been proven time and again that the only way to ensure a successful long-term
business is by keeping your customers in mind at every step of development. After
all, they are the ones who will ultimately make or mar your profits.
Not catering to a quality customer experience is a sure-shot way of self-sabotaging
your organization. Investing in mobile app development can help tackle that issue.
According to a survey by American Express, over 60% of the companies were willing
to shell out more money to ensure a good customer experience.
Where do customers fit in mobile app development?

3. Targets Customers: By designing an astute mobile app, you can successfully gain
large brand exposure while also making sure that it reaches only the relevant
audience. It ensures that you receive concrete insights routinely so you can plan
and demarcate your demographics according to your products.
Apps also often give their creators location data to help them in geo-target
marketing and enable them to understand which parts of the world require their
services the most.
Some of the ways how mobile apps can help increase long-term
customer value to your company

4. Permits Quick Accessibility: It has become easier than ever for customers
to get instant information on the latest launches and other offers via the
help of a mobile app. Leveraging real-time technology, mobile apps help in
executing marketing strategies like posting quizzes, countdown timers, and
offering discounts on the first X number of customers, etc. Similarly, it is a
cakewalk to make purchases via an app since most of them sync their
customers’ email accounts so they do not have to type out their details
every time.
A mobile app also makes it stress-free to track one’s order and contact the
support team in case of any delays or returns. In fact, mobile apps have
totally changed the entire customer service game by making it easy for
anyone to reach out to them 24x7 with just a few clicks.
Some of the ways how mobile apps can help increase long-term
customer value to your company

5. Consolidates Customer Engagement: A mobile app helps establish a strait
between your business and the customers. It grants a direct communication route
that eventually helps strengthen engagement. You can effortlessly send
information to your consumers through push-in notifications that aid you to gauge
their interests better. You can also offer additional discounts to those making a
payment through your app.
Additionally, you may launch loyalty programs through the app to reward the
customers. This will lead to more app installations along with greater customer
retention. The more you involve the consumers via the app in your product
development, the more they are likely to stay with you.
Some of the ways how mobile apps can help increase long-term
customer value to your company

6. Helps Learn the Customers’ Behavior: An intuitive app enables you to know your
customers better through routine analytics on their behavior. This could be
anything from how much time they spend on the app to the products that are on
their wishlist.
Some of the ways how mobile apps can help increase long-term
customer value to your company

7. Facilitates in Building Brand Identity: A mobile app can be effectively employed as a
tool for establishing brand identity. Treat your app like a blank canvas on which you
can paint your vision of your business, the goals and what it represents. An out-of-
the-box UI and UX will definitely set you apart from the rest of your competitors. You
can cultivate trust through consistent interactions. Build a strong image of the
company by showing what you have to offer instead of making empty claims like the
other brands.
Some of the ways how mobile apps can help increase long-term
customer value to your company

8. Cost-Effective: Building an app may be an investment, but it is still more
cost-efficient than managing bricks-and-mortar stores. Creating a mobile
app cuts down on your other operational costs in due course, allowing
your resources to be deployed in enhancing your products and services.
Some of the ways how mobile apps can help increase long-term
customer value to your company

9. Mobile app development has become tantamount to taking your business
exponentially forward in the e-commerce race. We at Web Synergies cater to your
business needs to create an app with practical features and functions. Our team of
experts will ensure that your app is intelligent, easy to navigate and fruitful for your
organization.
We also offer comprehensive services that include Application Development and
Support, Customer Experience Management, CRM & XRM, etc.
Conclusion:

10. Thank You